{
    "title": "Ben Shelton Wins Historic All-On ATP 500 Final in Munich",
    "modified_at": "2026-04-20 13:29:04",
    "published_at": "2026-04-20 10:18:00",
    "url": "https://press.on-running.com/ben-shelton-wins-first-ever-all-on-atp-500-final-in-munich",
    "short_url": "http://prez.ly/hGCd",
    "culture": "en_GB",
    "language": "EN",
    "subtitle": "The American tops fellow On athlete Flavio Cobolli in the brand's first-ever head-to-head tour final.",
    "slug": "ben-shelton-wins-first-ever-all-on-atp-500-final-in-munich",
    "body": "<p><strong>MUNICH, GERMANY, April 20, 2026 </strong>&ndash; Ben Shelton and Flavio Cobolli made On company history this week at the ATP 500 tournament in Munich, which culminated in a first-ever all-On ATP final. The match was a landmark moment for the brand, showcasing its growing force in professional tennis.</p><p>In a compelling 90-minute final, Shelton secured his victory in straight sets, 6&ndash;2, 7&ndash;5. He set the tone early, breaking Cobolli&rsquo;s serve in the first game and then crucially fending off six break points in a marathon first service game. After that pivotal hold, Shelton did not face another break point for the remainder of the match. </p><p>Shelton stayed composed and clutch in key moments and won his second ATP 500 title of 2026, demonstrating his rising form on the tour. The win boosts him to a career-high No. 6 in the World Rankings, just 30 points behind the World No. 5.</p><p>The final was the pinnacle of a breakthrough week for both On athletes. For Flavio Cobolli, the journey to his first ATP 500 final was marked by a career-defining victory over defending champion and World No. 3, Alexander Zverev. His performance throughout the tournament underscored the high caliber of both competitors in the historic all-On final.</p><blockquote>&quot;This first all-On final is a tremendous milestone. It shows how fast the brand has moved in tennis,&quot; said Feliciano Robayna, Director of Athlete Management Tennis at On. &quot;When we signed Ben in September 2022, he was ranked 173rd, and Flavio was 101st in November 2023. To see them both competing in a 500-level final&mdash;with Ben in the top ten and Flavio on the verge of breaking in&mdash;is a testament to their incredible talent. We are proud to be growing in step with the players we backed early.&quot;</blockquote><hr /><p><strong>About On</strong></p><p><a href=\"https://www.on.com/en-ch/explore/about-on\"><u>On</u></a> was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement &ndash; a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On&rsquo;s award-winning CloudTec&reg; and LightSpray&trade; innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base &ndash; inspiring humans to explore, discover and Dream On.</p><p>On is present in more than 80 countries globally and engages with a digital community on <a href=\"http://www.on.com/\"><u>www.on.com</u></a>.</p>",
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    "author": {
        "first_name": "On",
        "last_name": "Press"
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