{
    "title": "On and Erewhon Launch Partnership With Run Collection and Community Driven Wellness Club",
    "modified_at": "2026-05-22 02:00:02",
    "published_at": "2026-05-22 02:00:00",
    "url": "https://press.on-running.com/on-and-erewhon-launch-partnership-with-run-collection-and-community-driven-wellness-club",
    "short_url": "http://prez.ly/IkHd",
    "culture": "en_GB",
    "language": "EN",
    "slug": "on-and-erewhon-launch-partnership-with-run-collection-and-community-driven-wellness-club",
    "body": "\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/6f52bd60-6eaf-40ed-b09c-813ebdbafab5/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/6f52bd60-6eaf-40ed-b09c-813ebdbafab5/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/6f52bd60-6eaf-40ed-b09c-813ebdbafab5/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-6f52bd60-6eaf-40ed-b09c-813ebdbafab5\"\n                data-id=\"6f52bd60-6eaf-40ed-b09c-813ebdbafab5\"\n                data-original=\"https://cdn.uc.assets.prezly.com/6f52bd60-6eaf-40ed-b09c-813ebdbafab5/-/inline/no/On+and+Erewhon+Launch+Partnership+With+Run+Collection+and+Community+Driven+Wellness+Club.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/6f52bd60-6eaf-40ed-b09c-813ebdbafab5/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><strong>Zurich, Switzerland, May 2026</strong> - Today, Swiss sportswear brand On and LA-based organic grocer and cafe Erewhon announce a multi-year partnership spanning product, community, and culture, launching with a run collection and the debut of the On x Erewhon Wellness Club. The partnership will also feature a co-branded On and Erewhon juice created as a post-run ritual for hydration, replenishment, and recovery.</p><p>Celebrating the launch, a vibrant campaign shot at Erewhon&rsquo;s Manhattan Beach store reframes the everyday grocery run through the lens of movement and performance. Runners move through aisles with the energy and rhythm of a training session, showing how performance and everyday wellness naturally coexist.</p><p>Central to the partnership is the launch of the On x Erewhon Wellness Club, a community-led initiative launching in May 2026. The club will engage Erewhon&rsquo;s wellness-focused community through a series of running, training, and recovery events across LA. Bringing together movement, nutrition, and culture, the partnership creates a new model for grassroots connection.</p><p>On and Erewhon will also introduce a co-branded juice, designed to promote recovery post-run and extend the partnership beyond performance and into a holistic wellness experience. Available at all Erewhon locations during the launch, the post-workout juice is designed to promote hydration and muscle recovery, combining mineral-rich golden sea moss and liquid magnesium with turmeric and organic orange juice for a natural source of vitamin C.</p><p>The curated run collection combines On&rsquo;s performance innovation with Erewhon&rsquo;s uncompromising quality standards. Neutral tones are paired with vibrant orange accents inspired by Erewhon&rsquo;s in-store palette and organic fresh produce displays. Key styles include the Cloudsurfer Max shoe in black and white, alongside an assortment of apparel, including the Run T-shirt, Performance 2-in-1 Short, Performance Bra, Performance Tight, as well as the Club Premium T-shirt and Club Premium Hoodie.</p><p>The On x Erewhon capsule collection launches on May 28, 2026, and will be available globally at On stores and online at <a href=\"http://on.com/\"><u>on.com</u></a>.</p><p><strong>Assets</strong></p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Campaign stills <a href=\"https://library.on.com/web/42422c82481547f2/ss26-on-x-erewhon---campaign-stills/\"><u><strong>here</strong></u></a><strong> </strong></span></li><li><span>Product images <a href=\"https://library.on.com/share/1B4180AF-3780-48C3-9F8F65A4FE5663C8/\"><u><strong>here</strong></u></a></span></li></ul><p><strong>About On</strong></p><p><a href=\"https://www.on.com/en-ch/explore/about-on\"><u>On</u></a> was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement &ndash; a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On&rsquo;s award-winning CloudTec&reg; and LightSpray&trade; innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base &ndash; inspiring humans to explore, discover and Dream On.</p><p>On is present in more than 80 countries globally and engages with a digital community on <a href=\"http://www.on.com/\"><u>www.on.com</u></a>.</p>",
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