{
    "title": "On and Roger Federer Bring \"On Thanks for Playing\" to Shenzhen ",
    "modified_at": "2026-10-14 22:57:23",
    "published_at": "2026-10-14 09:41:00",
    "url": "https://press.on-running.com/on-and-roger-federer-bring-on-thanks-for-playing-to-shenzhen",
    "short_url": "http://prez.ly/gTme",
    "culture": "en_GB",
    "language": "EN",
    "subtitle": "China welcomed the tennis icon with a floating tennis court, a spectacular drone show and community-led footwear drop.",
    "slug": "on-and-roger-federer-bring-on-thanks-for-playing-to-shenzhen",
    "body": "<p><strong>SHENZHEN, China, October 14 2026:</strong> Tennis icon and On Co-Entrepreneur Roger Federer took to a floating tennis court at a new Chinese edition of the global &quot;On Thanks for Playing&quot; series in Shenzhen. Designed to celebrate the sport&rsquo;s grassroots communities, the activation bridges Federer&rsquo;s enduring legacy with China&rsquo;s rapidly rising status as a global tennis powerhouse, connecting the icon directly with the next generation of Chinese players.</p><p>Shenzhen - a city defined by ambition, innovation, and an explosive passion for tennis-served as the backdrop for a multi-stage experience. Blending an intimate community gathering at On&rsquo;s brand-new Shenzhen flagship store with a grand spectacle at Shenzhen Talent Park, the event translated personal storytelling into tangible inspiration. </p><p>The event also celebrated the unveiling of a special edition of THE ROGER Wildcard, a shoe born out of On&#039;s ongoing collaboration with Federer and the young athletes of the Wild Elephant Tennis Club. The event marked an emotional reunion at the Shenzhen flagship between Federer and the young players, who first met in Shanghai two years ago. Following their initial meeting, On&rsquo;s design and innovation teams incorporated the motifs of an original hand-painted drawing by one of the kids into the shoe&rsquo;s graphic detailing and custom sockliner, pairing high-performance Swiss engineering with authentic grassroots storytelling.</p><div\n    id='gallery-c0fe5225-f9fa-4771-8de1-d41f3f2496a8'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>The highlight of the celebration was a one-of-a-kind floating tennis court installed on the waters of Shenzhen Talent Park. In front of thousands of spectators gathered along the waterfront, Federer watched emotional fan films, capturing heartfelt personal stories from players and fans across China. He then stepped onto the court to play with 18-year-old Yunnan player Fa Wang - who went viral as the &quot;Basket-carrying Tennis Teen&quot; at age 14 - alongside standout local juniors Xinya Xiao, Siyan Jiang &amp; Zixi Yang.</p><p>Watched by over 9.6 million people on a livestream, the evening culminated in a breathtaking 2,000-drone aerial light installation over the Shenzhen skyline, depicting the journey of a tennis dream originating in Basel, traveling across the globe, and igniting the skies above Shenzhen with the shared mantra: Dream On.</p><div\n    id='gallery-360ccb3b-6c08-4f57-8cf1-444f05bde02e'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><blockquote><em>&quot;When I was growing up as a kid in Basel, tennis was also just an incredible dream and a wooden racquet for me,&rdquo; Federer said. &ldquo;Stepping onto the floating court today in Shenzhen and rallying with these young players reminds me why this sport is so magical. &lsquo;On Thanks for Playing&rsquo; is a celebration of everyone who shares that same passion for tennis and helps make the sport so special.&rdquo;</em></blockquote><blockquote><em>Rebecca Cai, Chief Global Markets Officer at On said: &quot;There is a genuine, joyful energy across China&#039;s tennis community right now that touches all of us,&quot; said Rebecca Cai, Chief Global Markets Officer at On. &quot;To see Roger back here, reconnecting with the community and sharing a rally on the water with the next generation of players is pure magic. &#039;Thanks for Playing&#039; is our heartfelt thank you to the players, fans, and kids who bring so much love and soul to the courts every single day.&quot;</em></blockquote><hr /><p><strong>About On</strong></p><p><a href=\"https://www.on.com/en-ch/explore/about-on\"><u>On</u></a> was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement &ndash; a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On&rsquo;s award-winning CloudTec&reg; and LightSpray&trade; innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base &ndash; inspiring humans to explore, discover and Dream On.</p><p>On is present in more than 90 countries globally and engages with a digital community on <a href=\"http://www.on.com/\"><u>www.on.com</u></a>.</p>",
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