{
    "title": "On Wins Three Cannes Lions for Spike Jonze-Directed Shape of Dreams",
    "modified_at": "2026-06-24 10:00:03",
    "published_at": "2026-06-24 10:00:00",
    "url": "https://press.on-running.com/on-wins-three-cannes-lions-for-spike-jonze-directed-shape-of-dreams",
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    "body": "<p style=\"text-align: justify\"><strong>ZURICH, Switzerland, June 24, 2026 &ndash;</strong> Swiss sportswear brand On has been recognized at the 2026 Cannes Lions International Festival of Creativity, earning one Gold Lion and two Silver Lions for <em>Shape of Dreams</em>, the Spike Jonze-directed campaign film introducing its first co-created collection with Zendaya.</p><p style=\"text-align: justify\">Widely regarded as the global benchmark for creative excellence, the Cannes Lions International Festival of Creativity celebrates the world&rsquo;s most outstanding work across advertising, marketing and communications. <em>Shape of Dreams</em> received a Gold Lion for Direction alongside Silver Lions for Editing and Use of Original Music, recognizing the campaign&rsquo;s bold storytelling and cinematic execution.</p><p style=\"text-align: justify\">Developed to launch On and Zendaya&rsquo;s first co-created footwear and apparel collection, <em>Shape of Dreams</em> transforms the creative process into an imaginative world where ideas evolve, materials shift and silhouettes take shape. Directed by Academy Award-winning filmmaker Spike Jonze, the campaign brings together performance, design and culture through a distinctive cinematic lens.</p><blockquote><em>&ldquo;Shape of Dreams was an opportunity to build on our ongoing partnership with Zendaya and tell a story that felt distinctly On,&rdquo; </em>said Alex Griffin, Chief Marketing Officer at On. <em>&ldquo;Working with Spike Jonze and an incredible team of collaborators allowed us to create something that entertained, inspired and sparked conversation. Seeing the campaign recognised with a Gold Lion and two Silver Lions at Cannes makes this achievement even more meaningful and reinforces our belief that the best way to earn attention is through entertainment.&rdquo;</em></blockquote><p>The recognition marks another milestone in On&rsquo;s creative evolution, reflecting a brand that continues to push the boundaries of storytelling through bold ideas, world-class creative collaboration and a distinctive point of view.</p><p style=\"text-align: justify\"><strong>Assets</strong></p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Award Image</span></li><li><span>Shape of Dreams YouTube link <a href=\"https://www.youtube.com/watch?v=6NVAzWEgTXo\"><u>here</u></a></span></li><li><span>SS26 Launch Release <a href=\"https://press.on-running.com/zendaya-and-on-unveil-their-first-co-created-collection-through-a-film-by-spike-jonze\"><u>here</u></a></span></li></ul><hr /><p><strong>About On</strong></p><p><a href=\"https://www.on.com/en-ch/explore/about-on\"><u>On</u></a> was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement &ndash; a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On&rsquo;s award-winning CloudTec&reg; and LightSpray&trade; innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base &ndash; inspiring humans to explore, discover and Dream On.</p><p>On is present in more than 80 countries globally and engages with a digital community on <a href=\"http://www.on.com/\"><u>www.on.com</u></a>.</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>",
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    "author": {
        "first_name": "On",
        "last_name": "Press"
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