{ "title": "Swiss Sportswear Brand On Enters Hybrid Fitness Racing with New Cloud X Tempo Pro, Co-Developed With World Record-Holder Alexander Roncevic", "modified_at": "2026-06-15 15:00:01", "published_at": "2026-06-15 15:00:00", "url": "https://press.on-running.com/swiss-sportswear-brand-on-enters-hybrid-fitness-racing-with-new-cloud-x-tempo-pro-co-developed-with-world-record-holder-alexander-roncevic", "short_url": "http://prez.ly/7JId", "culture": "en_GB", "language": "EN", "slug": "swiss-sportswear-brand-on-enters-hybrid-fitness-racing-with-new-cloud-x-tempo-pro-co-developed-with-world-record-holder-alexander-roncevic", "body": "

Zurich, Switzerland, June 15, 2026 - On is entering the competitive fitness racing space, announcing the signing of athletes Alexander Roncevic and Ida Mathilde Steensgaard.The move marks On’s official entry into the rapidly growing sport of hybrid fitness racing, accompanied by the debut of its first-ever dual-purpose performance shoe engineered to meet the demands of the discipline: the Cloud X Tempo Pro.

Unmatched Performance: Dominating the Circuit

Alexander Roncevic (AUT) stands as one of the most dominant forces in the sport; a former HYROX World Champion, he is the current double world record holder in the Men's Pro Singles - famously becoming the first athlete ever to break the legendary 52-minute barrier with a historic 51m 59s finish in Warsaw - and holds the Men's Pro Doubles world record.

"I felt at home at On from day one. The team gave me the warmest welcome, showed me around the facilities, and immediately involved me in the development of the shoe. I truly felt that the athlete is at the center of everything here, and that the team is constantly searching for the best solutions and optimizations to maximize performance—both on race day and in training."

Joining Roncevic is Ida Mathilde Steensgaard, a former two-time Obstacle Course Racing World Champion who has seamlessly transitioned her elite versatility into fitness racing. As an established fixture in the prestigious HYROX Elite 15 class, Steensgaard has captured numerous podium finishes worldwide, including a recent silver medal in the Elite Doubles at the EMEA Championships, cementing her status as a top-tier global contender.

Introducing the Cloud X Tempo Pro: Co-Developed with Alexander Roncevic

True to On's DNA of putting athletes at the center of product innovation, the brand has worked hand in hand with Roncevic through months of rigorous laboratory testing, biometric analysis, and Roncevic's direct, hands-on feedback. The collaboration has already paid off, with Roncevic putting the technology to the ultimate test on the global circuit, shattering both the Individual World Record and the Men’s Doubles World Record while competing in a prototype.

Now, On is bringing that exact world record-breaking innovation and Swiss engineering directly to hybrid fitness racers looking to elevate their performance. Built to handle race-day intensity, the final production model of the Cloud X Tempo Pro delivers proven pace and power across every station and running stride:

Speaking on the shoe, Will Moroski, Head of Product Vertical Training at On, said:

“The Cloud X Tempo Pro is engineered from the ground up to redefine hybrid fitness racing. Together with Alex, we obsessed over every detail, fusing On’s run DNA with the uncompromising support needed for hybrid fitness racing. The result is a shoe packed with innovation ready to deliver fast runs, optimized traction for sleds, and stability for lunges and wallballs.”

Speaking on his involvement in the development process, Roncevic said: \u200b

"Working with the On team has been amazing right from the start. Everyone was fully on board and incredibly motivated to take on this challenge of co-developing a dedicated fitness racing shoe together. Fitness racing puts very specific demands on a shoe because you need elite running performance combined with maximum stability during the functional workouts. This shoe delivers exactly that. The running performance is absolutely on point, while simultaneously providing the necessary support and stability for the different exercises. “

The Cloud X Tempo Pro is slated for global launch in August 2026 for CHF300 and will be available at on.com and select premium retail partners.

Media assets

High-resolution images are available for download here.

About On

On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.

On is present in more than 80 countries globally and engages with a digital community on www.on.com.

 

 

 

 

 

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