ZURICH, Switzerland, October 1, 2026 – Today, Zendaya and On unveil the next chapter of their ongoing partnership: presenting their second co-created collection through an immersive action-movie inspired campaign and short film that puts movement centre stage.
Built on a shared belief that movement should look and feel effortless, the co-created collection brings together performance, style and everyday expression. Developed alongside longtime collaborator Law Roach, this latest chapter takes the idea somewhere unexpected, using the heightened physicality of an action film to put the new season styles into motion.
“Each season we’re elevating everyday basics. With this collection, we had fun with a python print that acts like a modern camo,” said Zendaya.
“Our work with On has always been about pushing what sportswear can look and feel like. For this collection we brought our personality and love of print to technical fabrics, designing pieces to make you feel good when you move in them” said Law Roach.
The new season styles are put to the test in a campaign film by Argentinian directing trio Pantera, inspired by the visual language and physicality of classic action movies. Bringing their distinctive fashion sensibility to the genre, the film captures Zendaya at the center of the action, moving through choreographed scenes with ease. The result playfully puts the co-created collection through its paces, showing how each piece moves naturally with the body. \u200b The film is accompanied by stills capturing Zendaya moving with purpose, attitude and ease.
“Cinematic storytelling has been a cornerstone of our partnership with Zendaya from the start,” said Alex Griffin, On’s Chief Marketing Officer. “We’ve always wanted to create work that goes beyond traditional advertising - building worlds that entertain, surprise and invite people in. This latest chapter takes that ambition somewhere new, while keeping movement at the heart of the story.”
Engineered for all day comfort, the co-created collection brings On’s performance innovation together with Zendaya and Law Roach’s distinctive approach to style. Oversized crew necks and sweatpants feature considered ruching and bungee cord detailing, allowing each piece to shift in shape and silhouette. A bold custom python print features across a bodysuit, a form fitting long sleeve top, and a half zip anorak. The Cloudnova Moon is introduced in a new Mary Jane-inspired silhouette - pairing an engineered knit upper with refined speed laces. It arrives in three colorways: Clove / Ivory; Dew / Antler; and Black / Ivory.
The campaign launches on October 1, 2026, with the Cloudnova Moon Mary Jane and the latest apparel available at on.com and On retail stores globally. Customers in Los Angeles, Paris, Tokyo and Chengdu, can experience the new season styles through special immersive retail pop-ups at On’s flagship stores.
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About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.
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