Latest stories

On Commits to Swiss Youth Sports Development as New Outfitter for the UBS Kids Cup

From the first sprint to the world stage: On becomes the official outfitter of the UBS Kids Cup, Switzerland's largest track and field series with 150,000 annual participants. By taking over the youth development program under the new name On Talent Club, the brand is strengthening its commitment to its home country and setting new standards in targeted talent support.

Hellen Obiri Claims Second Place in A Thrilling Battle Through London

Obiri Shatters Personal Best to Secure Silver in Record-Breaking Duel

Two-Time Olympian Jenna Prandini Joins On Athlete Roster

The World Champion and two-time U.S. National 200m winner adds proven speed and championship depth to the On global team.

On’s 2026 Squad Race Series Kicks Off In Latin America

On brings its global running series to Medellín, Rio de Janeiro, Lima, Buenos Aires, Santiago and Mexico City

Ben Shelton Wins Historic All-On ATP 500 Final in Munich

The American tops fellow On athlete Flavio Cobolli in the brand's first-ever head-to-head tour final.

On Athletes Kristian Blummenfelt and Solveig Løvseth Deliver a Norwegian Double Victory in Texas

On Expands Global NIL Presence with Signing of Australian middle-distance Prodigy Emma Fryga

On Signs Rising Track Star Bradley Franklin to NIL Partnership

On Expands U.S. Retail Footprint with First Boston Store

The premium global sportswear brand debuts on Newbury Street in the heart of Back Bay

U20 World Champion and South Carolina Star Akala Garrett Joins On’s NIL Roster

The hurdles sensation and 2026 All-American brings elite speed and infectious energy to the Swiss sportswear brand.

On and RIDC Launch “Movement for All” to Expand Access to Coaching and Training

On and the Running Industry Diversity Coalition (RIDC) are partnering with mission-aligned coaches and training programs to help offset the cost of movement – one of the most common barriers to getting started or returning after time away.