Latest stories

Ben Shelton Wins Historic All-On ATP 500 Final in Munich

The American tops fellow On athlete Flavio Cobolli in the brand's first-ever head-to-head tour final.

On Athletes Kristian Blummenfelt and Solveig Løvseth Deliver a Norwegian Double Victory in Texas

On Expands Global NIL Presence with Signing of Australian middle-distance Prodigy Emma Fryga

On Signs Rising Track Star Bradley Franklin to NIL Partnership

On Expands U.S. Retail Footprint with First Boston Store

The premium global sportswear brand debuts on Newbury Street in the heart of Back Bay

U20 World Champion and South Carolina Star Akala Garrett Joins On’s NIL Roster

The hurdles sensation and 2026 All-American brings elite speed and infectious energy to the Swiss sportswear brand.

On and RIDC Launch “Movement for All” to Expand Access to Coaching and Training

On and the Running Industry Diversity Coalition (RIDC) are partnering with mission-aligned coaches and training programs to help offset the cost of movement – one of the most common barriers to getting started or returning after time away.

Yeman Crippa Claims Historic Victory on the Streets of Paris

Clocking a blistering 2:05:18, the On athlete shatters his personal best to become the first Italian winner in the event’s history.

On Kicks Off Global ‘On Squad Race’ Series in Beijing, Celebrating Urban Run Culture and Community

Zendaya and On Unveil Their First Co-Created Collection Through a Film by Spike Jonze

Zendaya and Swiss premium sportswear brand On present new footwear and apparel blending performance with effortless everyday style, brought to life through Shape of Dreams, a cinematic campaign film by Academy Award-winning director Spike Jonze.

On Publishes First Global Materials Policy to Uphold Responsible Sourcing

On introduces its first-ever Materials Policy, setting out a formal commitment to the responsible use of materials and ensuring all animal-derived materials meet rigorous welfare standards. The move signals an emphasis on transparency, integrity and highest quality, doubling-down on its premium brand positioning.