Latest stories

Yeman Crippa Claims Historic Victory on the Streets of Paris

Clocking a blistering 2:05:18, the On athlete shatters his personal best to become the first Italian winner in the event’s history.

On Kicks Off Global ‘On Squad Race’ Series in Beijing, Celebrating Urban Run Culture and Community

Zendaya and On Unveil Their First Co-Created Collection Through a Film by Spike Jonze

Zendaya and Swiss premium sportswear brand On present new footwear and apparel blending performance with effortless everyday style, brought to life through Shape of Dreams, a cinematic campaign film by Academy Award-winning director Spike Jonze.

On Publishes First Global Materials Policy to Uphold Responsible Sourcing

On introduces its first-ever Materials Policy, setting out a formal commitment to the responsible use of materials and ensuring all animal-derived materials meet rigorous welfare standards. The move signals an emphasis on transparency, integrity and highest quality, doubling-down on its premium brand positioning.

On Athletics Club Oceania Expands Roster with Five Powerhouse Signings

Olympic finalists and national record holders join the Melbourne-based hub as the latest members of the OAC Oceania Team

University of Florida Sprint Sensation Jayden Horton-Mims Signs NIL Partnership with On

One of the nation's fastest 200m–400m prospects and former high school national champion brings his elite speed to the Swiss sportswear brand.

Mohamed Attaoui Claims World Indoor Bronze in 800m Final

A podium finish for Mohamed Attaoui headlines a weekend of national records and top-tier finishes for On athletes in Toruń.

World University Games Champion and World U20 Gold Medalist Lythe Pillay Joins On’s Global Athlete Roster

The 400m standout is the first professional South African athlete to join the Swiss brand’s growing track and field roster, signaling a strategic expansion into Africa’s sprinting elite.

On Takes the Next Step in its Journey Toward Circularity – Aiming to Take Responsibility for Every Product it Sells

By transitioning our Cyclon™ subscription model to a circular services program, the brand enables customers in select markets to shop refurbished items and trade in used gear for credit toward future purchases, helping keep products moving and out of landfills.

On Opens Its First Standalone Store in South Korea with New Hannam Location

On Opens Its Largest Flagship Store in China