Latest stories

On Athletes Reach New Heights in a Record-Breaking 2025 Season

A year of historic firsts, world records, and major championship titles cements On's growing presence in professional sports.

On Partners with Swiss Athlete and Rising Star Sydney Schertenleib as Ambassador for Training and Lifestyle

A partnership rooted in a shared Swiss identity and a mission to inspire the next generation through movement.

On Unveils the Next Era of Running Innovation: The Fusion of SURREAL Superfoam and CloudTec®

In the Cloudsurfer 3, the Swiss sportswear brand combines its new superfoam, SURREAL, with CloudTec Phase™ cushioning for a softer, smoother ride

Mogavero's Grind, Cobolli's Clutch, and Lemngole's Repeat: On's Golden Weekend

From Cape Town's Ultra Trails to the Davis Cup Court and NCAA Championships, On Athletes Secured Global Victories and Historic Milestones Across the Weekend.

On Celebrates the Opening of its First Store in Spain

With the new store in the capital of Spain, Madrid, the Swiss Premium Sportswear brand continues its strategic expansion. This move underscores the brand's commitment to enhancing its retail presence and delivering a premium experience in the region.

On Advances Latin America Expansion with Mexico City Store

Community-driven events, localized marketing, athlete partnerships and retail experiences deepen the global brand’s connection with Latin American consumers

On Welcomes Kana Mizumoto as First-Ever Female Asian Track & Field Athlete 

“With a powerful partner like On, I’m ready to take on the world.” 

On and Bureau Borsche Present the New IKON Collection: The Next Gen in Streetwear Inspired Essentials

On opens its first store in the GCC

The store at Kingdom Center in Riyadh underscores On’s strategic growth plan and commitment to delivering a premium brand experience across the region.

Jelle Geens Defends Half-Distance Triathlon World Championship Title in Marbella Thriller 

Back-to-Back Champion: Geens overcomes crash and mechanical setbacks to win three-second sprint over Blummenfelt.

On Arrives in South Korea with First-Ever Seoul Stores