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New locations underscore On’s strategic growth plan and commitment to delivering a premium brand experience across North America

On Continues Global Expansion with New Flagship Stores in Chicago and New York

ZURICH, Switzerland, October 22, 2024 – On, the Swiss sportswear brand, today announced it has expanded its footprint in North America with the opening of two new stores — its first in Chicago and third in New York City. With these new locations, On has more than doubled its number of U.S. stores in less than a year, following the opening of its first store in Austin, TX last month – marking a significant milestone in the brand's growth journey.

The Swiss sportswear brand opens its first store in Italy, located on one of the most renowned shopping streets in Italy. 

On announces the opening of its first flagship store in Italy on Corso Vittorio Emanuele II 

ZURICH, Switzerland, August 23, 2024 – Swiss sportswear brand On announces the opening of its first ever store in Italy, located on Corso Vittorio Emanuele II in Milan. This flagship store, spread over two floors and covering 480 square meters, marks a significant milestone in On's expansion in Italy. Opening in Milan, a city known for its vibrant culture and dynamic retail scene, and on the iconic Corso Vittorio Emanuele II, highlights On's commitment to establishing a strong presence in key markets.

The Swiss sportswear brand opens a second store in the French capital, on one of the most prestigious shopping streets in the world.

On announces the opening of its first flagship store in France on the Champs Elysées

Zurich, Switzerland, July 11, 2024 — Swiss sportswear brand On announces the opening of its second store in France, on the Champs Elysées in Paris. Following the successful launch of the brand's first store at Marché Saint-Germain, On continues its expansion in France, driven by remarkable overall growth.

On continues to drive its global retail expansion, inaugurating its first community store in Berlin. Starting today, customers at the new Berlin store will have access to a complete range of On products designed to inspire them to perform at their best every day.

Swiss Sportswear Brand On opens its First Store in Germany

BERLIN, Germany, March 15, 2024 – Swiss high-performance sportswear brand On is expanding its global retail network further - with already 32 stores worldwide, On plans to open 15 to 20 new locations in 2024. The newest store opens its doors on March 15, 2024, at Neue Schönhauser Allee in Berlin Mitte - right in the heart of the German capital's shopping epicenter. Spanning 520 m² across two floors, it aims to inspire customers to move their bodies.

Swiss Sportswear Brand Extends Reach to Vibrant NW 23rd Avenue, Solidifying Presence Near Americas Headquarters

On Advances Global Retail Expansion with New Portland Store

— On is significantly expanding its global retail presence as part of its long-term ambition to build the most premium, global sportswear brand

On and Zalando have teamed up to offer Zalando's active customers a complete range of running products from On that inspire them to give their best every day.

Attention runners: On is now available on Zalando

Zurich, Switzerland, February 16, 2024 - With the new partnership with Zalando, On can inspire even more customers with its products. In 22 Zalando markets, On is tapping into a new audience of young, engaged, forward-thinking athletes. This marks the first time that On is selling products directly via Zalando.

The high-performance sportswear brand opens its first flagship store in the French capital, in the historic St-Germain-des-Prés district of Paris.

Swiss Sportswear Brand "On" Opens Store in Paris

ZURICH, Switzerland, November 9, 2023 — Swiss sports brand On continues to expand its global retail network, opening its first flagship store in France - its fourth in Europe. Located in the historic St-Germain-des-Prés district of Paris, the 250-square-meter store showcases On's latest innovations in head to toe sportswear, in a unique Parisian blend of running culture, nature and technology.

The high-performance sportswear brand opens its second store in the British capital, located in the heart of East London.

On Announces Second UK Store Opening in London's Spitalfields Market

LONDON, UK, November 3, 2023 — Swiss sports brand On announces the opening of its second UK store, located in the vibrant Spitalfields Market in East London. Following the successful launch of the brand’s flagship store on Regent Street, On continues its retail expansion in the UK, driven by remarkable sales growth.

New in-store experience pays tribute to the Magic City’s celebrated architecture and outdoor coastal oasis of sand and sea

Swiss Sportswear Brand ‘On’ Expands Retail Presence to Miami’s Design District

ZURICH, Switzerland, Oct. 26, 2023 — Swiss sportswear brand On today is opening its newest store in Miami, marking the company’s continued retail expansion and fifth location in the U.S. Encompassing 3,229 square feet of retail space in the heart of Miami’s upscale designer precinct, the store will showcase On’s latest footwear and performance apparel innovations while inviting guests to experience subtle design hues reflecting Miami’s tropical outdoor elements and cultural artistic heritage.

Growth and consumer demand drive On’s retail expansion in the U.S.

Swiss Sportswear Brand ‘On’ Opens Store in Brooklyn

ZURICH, Switzerland, June 30, 2023 — Swiss sportswear brand On today opens the doors to its newest store in Brooklyn’s Williamsburg neighborhood, underscoring the company’s investment in the U.S. as it experiences record-breaking growth and unprecedented consumer demand. Across 3,625 square feet of retail space, the store will showcase On’s latest footwear and performance apparel innovations, grouped together in areas centered around running, outdoor and movement.

The high-performance sports brand is opening its first standalone European store in UK’s capital with an explorative, immersive, and tech-driven approach, making it a must-visit.

Swiss Sports brand On opens its first UK Flagship Store on Regent Street

ZURICH, Switzerland, February 9, 2023 — Swiss sports brand On opens its first official Flagship Store in Europe, located at 169-173 Regent St., London, UK. On has driven a design-centric and technology-driven approach to the in-store consumer experience. The three-story store offers much more than the latest innovations and products and focuses on its community that loves exploring, touching, and discovering with all senses.

Press release – released for publication from December 16th, 2020

Swiss Brand On's New Flagship Store Experience Ushers In The Future of Retail

The high-performance running brand is opening its first store in New York City with an explorative, immersive and tech-driven approach to shopping making it a must-visit destination.

Retail