Retail

On Celebrates the Opening of its First Store in Spain

With the new store in the capital of Spain, Madrid, the Swiss Premium Sportswear brand continues its strategic expansion. This move underscores the brand's commitment to enhancing its retail presence and delivering a premium experience in the region.

On Advances Latin America Expansion with Mexico City Store

Community-driven events, localized marketing, athlete partnerships and retail experiences deepen the global brand’s connection with Latin American consumers

On opens its first store in the GCC

The store at Kingdom Center in Riyadh underscores On’s strategic growth plan and commitment to delivering a premium brand experience across the region.

On Arrives in South Korea with First-Ever Seoul Stores

On Opens Flagship Store in the Heart of Zurich

On celebrates a home game: On September 26, 2025, the Swiss premium sportswear brand opens its first location in downtown Zurich with its new flagship store at Limmatquai 28. In this historic location, On underscores its deep connection to its homeland, creating a new meeting point for movement and Swiss innovation.

On’s Tokyo Triple Triumph

Swiss sportswear brand On celebrates a record-setting brand activation, a new flagship store, and historic athletic performances in a momentous two weeks in Tokyo.

On’s Tokyo Moment: Swiss Innovation Takes Center Stage

From the grand opening of its new Tokyo Ginza flagship store and On Labs Tokyo showcasing LightSpray™ to elite athletic performances on the world’s biggest stage.

On Announces Third London Store Opening at Battersea Power Station

On continues to expand its London footprint with a new community-focused store designed to inspire movement.

On Announces The Opening Of On Newport Beach

The Swiss sportswear Brand's new store in Newport Beach is the largest in the US

On Continues Global Expansion with New Flagship Stores in Chicago and New York

New locations underscore On’s strategic growth plan and commitment to delivering a premium brand experience across North America

On announces the opening of its first flagship store in Italy on Corso Vittorio Emanuele II

The Swiss sportswear brand opens its first store in Italy, located on one of the most renowned shopping streets in Italy.

On announces the opening of its first flagship store in France on the Champs Elysées

The Swiss sportswear brand opens a second store in the French capital, on one of the most prestigious shopping streets in the world.