On Announces The Opening Of On Newport Beach
The Swiss sportswear Brand's new store in Newport Beach is the largest in the US
ZURICH, Switzerland, February 15, 2025 – Spanning more than 5,650 square feet of retail space, On Newport Beach is the brand’s largest store in the U.S. The store showcases the brand’s latest footwear, apparel and accessories curated in head-to-toe collections for run, trail and everyday movement.
The centerpiece is the Magic Wall – a signature aspect of On’s stores worldwide that innovates the traditional retail experience by giving shoppers an immediate try-on. The Magic Wall features hidden drawers with a full-size run of On’s latest footwear, allowing for more valuable interaction for consumers with On’s expert store advisors.
The store features Swiss design elements carried across each of the brand’s existing retail locations, with bespoke Newport Beach touches like warm woods, sand-plastered walls and glass bricks that mimic the water’s reflection.
On Newport Beach is located at Fashion Island, an open-air shopping and culinary destination with a curated collection of 150 retailers and acclaimed restaurateurs.
Quick Facts
- Opened to the public on Feb. 15, 2025
- 5,650+ square feet of retail space
- Showcases footwear, apparel and accessories across run, trail and everyday movement
- Approx. 55 on-site store advisors
Store Hours
Monday to Saturday: 10:00 a.m. - 8:00 p.m.
Sunday: 11:00 a.m. - 6:00 p.m.
Store Contact Info
343 Newport Center Dr.
Newport Beach, CA 92660
(949) 495-5800
On's Global Retail Expansion
In October 2023 at its Investor Day, On unveiled plans to significantly expand its global retail presence as part of its long-term ambition to build the most premium, global sportswear brand. The company will focus on growing its premium multichannel distribution, own retail presence and footprint in China.
On Newport Beach is the brand’s 10th store in the U.S. and its second in the Greater Los Angeles area (the brand’s Abbot Kinney location opened in October 2022). On’s other U.S. locations include New York City (stores in Soho, Brooklyn and Flatiron), Chicago, Miami and Portland, home to the brand’s Americas headquarters.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.