Latest stories

On Expands Global NIL Presence with Signing of Australian middle-distance Prodigy Emma Fryga

On Signs Rising Track Star Bradley Franklin to NIL Partnership

On Expands U.S. Retail Footprint with First Boston Store

The premium global sportswear brand debuts on Newbury Street in the heart of Back Bay

U20 World Champion and South Carolina Star Akala Garrett Joins On’s NIL Roster

The hurdles sensation and 2026 All-American brings elite speed and infectious energy to the Swiss sportswear brand.

On and RIDC Launch “Movement for All” to Expand Access to Coaching and Training

On and the Running Industry Diversity Coalition (RIDC) are partnering with mission-aligned coaches and training programs to help offset the cost of movement – one of the most common barriers to getting started or returning after time away.

Yeman Crippa Claims Historic Victory on the Streets of Paris

Clocking a blistering 2:05:18, the On athlete shatters his personal best to become the first Italian winner in the event’s history.

On Kicks Off Global ‘On Squad Race’ Series in Beijing, Celebrating Urban Run Culture and Community

Zendaya and On Unveil Their First Co-Created Collection Through a Film by Spike Jonze

Zendaya and Swiss premium sportswear brand On present new footwear and apparel blending performance with effortless everyday style, brought to life through Shape of Dreams, a cinematic campaign film by Academy Award-winning director Spike Jonze.

On Publishes First Global Materials Policy to Uphold Responsible Sourcing

On introduces its first-ever Materials Policy, setting out a formal commitment to the responsible use of materials and ensuring all animal-derived materials meet rigorous welfare standards. The move signals an emphasis on transparency, integrity and highest quality, doubling-down on its premium brand positioning.

On Athletics Club Oceania Expands Roster with Five Powerhouse Signings

Olympic finalists and national record holders join the Melbourne-based hub as the latest members of the OAC Oceania Team

University of Florida Sprint Sensation Jayden Horton-Mims Signs NIL Partnership with On

One of the nation's fastest 200m–400m prospects and former high school national champion brings his elite speed to the Swiss sportswear brand.