On Expands in the German-Speaking Region with Three New Stores in Vienna, Munich, and Düsseldorf

Swiss premium sportswear brand On is expanding its footprint across the German-speaking market with the debut of three new retail locations in Austria and Germany. These upcoming openings build upon a successful, long-term wholesale network and further anchor the brand within its home territory. Across the cities of Vienna, Munich, and Düsseldorf, regular weekly run clubs foster a deeper bond with the local community of movement enthusiasts.

On Athletes Dominate with Double 1-2 Sweeps in Copenhagen

On Enters Football alongside Kylian Mbappé

Thierry Henry is announced as Director of Football, having worked with On since 2025 on the brand’s entry into football.

On Unveils the Cloudsurfer 3: Delivering the Softest Run Yet Through Breakthrough Surreal™ Superfoam and CloudTec Phase®

Zurich, Switzerland, September 15, 2026 – On, the premium Swiss sportswear brand, today launches the Cloudsurfer 3 - the third generation of its cushioned everyday running shoe, designed to deliver its softest run yet. Representing a breakthrough in structural engineering, the Cloudsurfer 3 combines On’s newly created Surreal™ superfoam with a re-engineered CloudTec Phase™ system to deliver one defining sensation - softness - without sacrificing the responsiveness runners need from their footwear.

On Athletes Derron, Blummenfelt and Geens claim half-distance Triathlon World Championship Medals in Nice

On Welcomes European Champion Jeanne Lehair

On Welcomes Collegiate Standout Doris Lemngole to Professional Roster

After a successful NIL partnership, the University of Alabama track star officially signs a professional deal with Swiss sportswear brand On

On Celebrates First-Ever UTMB Podium as Baptiste Chassagne Takes 2nd in Record-Breaking Time

On athletes shine across UTMB® Finals week in Chamonix, featuring a historic UTMB podium, Alyssa Clark’s TDS top-3, and stellar top-10 finishes by Antoine Charvolin and Katarzyna Dombrowska.

On Deepens Texas Roots with New Store at Dallas’s NorthPark Center

Global sportswear brand continues U.S. retail expansion with third Texas location

British Middle-Distance Specialist Henry McLuckie Joins OAC Europe

The European U20 medalist brings his middle-distance talent to the team

On Unveils Special-Edition THE ROGER Centre Court to Celebrate Roger Federer’s International Tennis Hall of Fame Induction