On Unveils the Cloudsurfer 3: Delivering the Softest Run Yet Through Breakthrough Surreal™ Superfoam and CloudTec Phase®

Zurich, Switzerland, September 15, 2026 – On, the premium Swiss sportswear brand, today launches the Cloudsurfer 3 - the third generation of its cushioned everyday running shoe, designed to deliver its softest run yet. Representing a breakthrough in structural engineering, the Cloudsurfer 3 combines On’s newly created Surreal™ superfoam with a re-engineered CloudTec Phase™ system to deliver one defining sensation - softness - without sacrificing the responsiveness runners need from their footwear.

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