Latest stories

On Becomes First Private Partner of "Switzerland 2038" with Landmark Financial Guarantee

On and Sky High Farm Goods Present their Spring/Summer 2026 Collection: Encouraging Everyone to Grow Wilder

On announces fourth London store opening in Kensington

The new store opening makes London the city with the most On retail locations globally and underscores On's commitment to the UK market and its ongoing growing demand.

On Welcomes Steeplechase Champion Soufiane El Bakkali to its Athlete Roster

The double Olympic gold medalist joins the Swiss brand to collaborate on performance innovation and pursue further global titles.

On Welcomes Jamaican Sprinter Ackeem Blake

The 100m powerhouse is the first professional Jamaican athlete to join the Swiss brand's growing track and field roster

Swiss Sportswear Brand On Welcomes Padel Star Arturo Coello

The World No.1 will collaborate on bringing Swiss-engineered innovation to the Padel court as the Racket Sports Portfolio expands.

On Athletes Reach New Heights in a Record-Breaking 2025 Season

A year of historic firsts, world records, and major championship titles cements On's growing presence in professional sports.

Fiona von Flüe Joins Louis Heyer's Renowned 800m Women Project Training Group

A New Chapter for the Swiss Talent: Fiona von Flüe continues her journey with On, joining Louis Heyer’s training group 

On Partners with Swiss Athlete and Rising Star Sydney Schertenleib as Ambassador for Training and Lifestyle

A partnership rooted in a shared Swiss identity and a mission to inspire the next generation through movement.

On Unveils the Next Era of Running Innovation: The Fusion of SURREAL Superfoam and CloudTec®

In the Cloudsurfer 3, the Swiss sportswear brand combines its new superfoam, SURREAL, with CloudTec Phase™ cushioning for a softer, smoother ride

Mogavero's Grind, Cobolli's Clutch, and Lemngole's Repeat: On's Golden Weekend

From Cape Town's Ultra Trails to the Davis Cup Court and NCAA Championships, On Athletes Secured Global Victories and Historic Milestones Across the Weekend.