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Mogavero's Grind, Cobolli's Clutch, and Lemngole's Repeat: On's Golden Weekend

From Cape Town's Ultra Trails to the Davis Cup Court and NCAA Championships, On Athletes Secured Global Victories and Historic Milestones Across the Weekend.

On Celebrates the Opening of its First Store in Spain

With the new store in the capital of Spain, Madrid, the Swiss Premium Sportswear brand continues its strategic expansion. This move underscores the brand's commitment to enhancing its retail presence and delivering a premium experience in the region.

On Advances Latin America Expansion with Mexico City Store

Community-driven events, localized marketing, athlete partnerships and retail experiences deepen the global brand’s connection with Latin American consumers

On Welcomes Kana Mizumoto as First-Ever Female Asian Track & Field Athlete 

“With a powerful partner like On, I’m ready to take on the world.” 

On and Bureau Borsche Present the New IKON Collection: The Next Gen in Streetwear Inspired Essentials

On opens its first store in the GCC

The store at Kingdom Center in Riyadh underscores On’s strategic growth plan and commitment to delivering a premium brand experience across the region.

Jelle Geens Defends Half-Distance Triathlon World Championship Title in Marbella Thriller 

Back-to-Back Champion: Geens overcomes crash and mechanical setbacks to win three-second sprint over Blummenfelt.

On Arrives in South Korea with First-Ever Seoul Stores

Hellen Obiri Shatters Course Record to Claim Second New York Victory, Solidifying Legacy As A Marathon Force

Sub-2:20 Triumph Marks Kenyan Star's Fifth World Marathon Major Title

On and Sky High Farm Goods Launch Multi-Year Partnership With Their First Capsule Collection: Taking Swiss Engineering to the Hudson Valley, NY

Obiri, Klecker, Ford, Kiprop: On Athletics Club Goes the Marathon-Distance

OAC completes its distance spectrum, officially launching a dedicated marathon sub-group