Innovation

On Enters Football alongside Kylian Mbappé

Thierry Henry is announced as Director of Football, having worked with On since 2025 on the brand’s entry into football.

From Pollution to Performance: On Scales the First EVA Midsole Made Using Captured Carbon Emissions to Over a Million

Today, the Swiss premium sportswear brand On launches the Cloud X 5, one of the brand’s most popular footwear styles with a midsole featuring CleanCloud™. A breakthrough technology with more than 80% lower modeled carbon impact than conventional fossil-based EVA under the LCA’s credit approach. This marks the first time a sportswear brand has successfully created an EVA midsole made using captured carbon emissions and scaled it to over a million pairs, hitting its commercial target four years ahead of schedule.

On Unveils Next Era of Performance Innovation and Reveals Sensation-First Run Brand Identity

Reaffirming running as its core engine, the premium sportswear brand scales a continuous pipeline of breakthrough Swiss innovation across sportswear and launches the next-generation marathon racing technology, and new investments designed to strengthen the global run specialty channel.

Swiss Sportswear Brand On Enters Hybrid Fitness Racing with New Cloud X Tempo Pro, Co-Developed With World Record-Holder Alexander Roncevic

On Brings its LightSpray™ Technology to London with an Immersive Public Experience at the Height of Running Season

The Swiss sportswear brand presents the UK debut of its LightSpray™ technology.

On Scales LightSpray™ with New South Korea Factory, Unlocking 30-Fold Production Increase

Swiss sportswear brand On opens its second global LightSpray™ factory, located in South Korea, featuring 32 robots and launching the LightSpray Cloudmonster 3 Hyper as the first shoe upper sprayed at the Korean facility.

On Unveils the Next Era of Running Innovation: The Fusion of SURREAL Superfoam and CloudTec®

In the Cloudsurfer 3, the Swiss sportswear brand combines its new superfoam, SURREAL, with CloudTec Phase™ cushioning for a softer, smoother ride

On Marks a Notable Step in its Journey towards Circularity with the Launch of the Cloudrise Cyclon 1.1

New performance running shoe features a Speedboard® created from recycled Cloudneo shoes and leftover materials from the manufacturing process, marking an important step in On’s circularity program.

On’s Tokyo Triple Triumph

Swiss sportswear brand On celebrates a record-setting brand activation, a new flagship store, and historic athletic performances in a momentous two weeks in Tokyo.

On presents the Future of Running – LightSpray™ – at Kraftwerk Berlin

On Labs Berlin combines groundbreaking Swiss innovation and performance technology with culture, art, and music.

On’s Tokyo Moment: Swiss Innovation Takes Center Stage

From the grand opening of its new Tokyo Ginza flagship store and On Labs Tokyo showcasing LightSpray™ to elite athletic performances on the world’s biggest stage.

On opens the world’s first LightSpray™ production facility in Zurich

Swiss premium sports brand On formally unveiled the world’s first production facility for its revolutionary LightSpray™ technology in Zurich yesterday. In doing so, the company has successfully scaled up the innovative fully automated robot production of high-performance running shoes, which it introduced last year, and, at the same time, has brought shoe manufacturing back to Zurich.