Swiss premium sports brand On formally unveiled the world’s first production facility for its revolutionary LightSpray™ technology in Zurich yesterday. In doing so, the company has successfully scaled up the innovative fully automated robot production of high-performance running shoes, which it introduced last year, and, at the same time, has brought shoe manufacturing back to Zurich.
TIME recognizes premium sportswear brand On as one of the leading companies making an extraordinary impact on the world
The premium sportswear brand On is the first Swiss company to make it onto the renowned Lyst Index, making it one of the 20 hottest brands in the world.
The Swiss premium sportswear brand On has been named one of the most innovative companies in the world by the renowned Fast Company while winning the design category with groundbreaking LightSpray™ technology.
LightSpray™ ultralight uppers are sprayed not built, in a process that reduces CO2 emissions, paving the way for a circular future and faster, localized manufacturing LightSpray™ is set to revolutionize performance uppers in the same way On CloudTecⓇ transformed midsoles, introducing a completely new design aesthetic and feel
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