On announces the opening of its first flagship store in France on the Champs Elysées
The Swiss sportswear brand opens a second store in the French capital, on one of the most prestigious shopping streets in the world.
Zurich, Switzerland, July 11, 2024 — Swiss sportswear brand On announces the opening of its second store in France, on the Champs Elysées in Paris. Following the successful launch of the brand's first store at Marché Saint-Germain, On continues its expansion in France, driven by remarkable overall growth.
Located at 65-67 Avenue des Champs Elysées, Paris, the 1,513-square-meter store is the brand's largest to date. For the local community and international visitors to the capital, it offers the opportunity to discover the largest collection of footwear, apparel and accessories, across running, training, tennis, lifestyle and outdoor categories. This opening in one of the world's most popular shopping destinations represents a major step forward for On in France and worldwide.
Diana Dowling, Head of Retail Design at On, explains, “The Champs Elysées is an iconic location for Parisians and visitors from all over the world. With this space, we are able to present multiple collections and have paid special attention to the design as a new dimension to present our apparel offering.”
The store, spread over three floors, includes a lower level dedicated to the performance running range, reachable via escalator; a first floor featuring lifestyle and special collaboration collections; and a top floor dedicated to tennis and training offerings. The impressive store space, with its high ceilings and unique design, impactfully showcases On’s key product categories.
On Champs Elysées is aimed at fans of running, tennis and all forms of movement in Paris, as well as visitors to the capital, offering a selection of products for different needs. In addition, the store will aim to connect with the local network, through run clubs and movement activities, to foster engagement with local communities.
“This second store in Paris represents an important milestone for On, not only in France, but also globally,” announces Bianca Pestalozzi, General Manager EMEA at On. “The Champs-Elysées is a fantastic meeting point for locals and international fans alike, who can discover the largest range of products and our latest innovations.”
At the end of last year, On opened its first store in France, under the arcades of the Marché Saint-Germain. In total, there are 35 stores in North America, Europe and Asia, including 20 in China. This continued expansion of own retail demonstrates On's commitment to offering customer-centric physical retail experiences on a global scale.
The On Paris Champs Elysées store will be officially open to customers from July 12, 2024.
Images available at this link.
Quick facts:
On Champs-Elysées
65-67 avenue des Champs-Elysées, 75008 Paris
Open from Monday to Saturday: 10AM to 9PM; and Sunday from 10AM to 8:30PM
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.