Swiss Sportswear Brand On opens its First Store in Germany
On continues to drive its global retail expansion, inaugurating its first community store in Berlin. Starting today, customers at the new Berlin store will have access to a complete range of On products designed to inspire them to perform at their best every day.
BERLIN, Germany, March 15, 2024 – Swiss high-performance sportswear brand On is expanding its global retail network further - with already 32 stores worldwide, On plans to open 15 to 20 new locations in 2024. The newest store opens its doors on March 15, 2024, at Neue Schönhauser Allee in Berlin Mitte - right in the heart of the German capital's shopping epicenter. Spanning 520 m² across two floors, it aims to inspire customers to move their bodies.
The unique store concept combines an unmistakable Berlin vibe with traditional and modern elements. Surrounded by trendy shops and popular restaurants, it offers high-performance products and a burst of inspiration for runners, gym enthusiasts, outdoor adventurers, and style icons alike.
“On's aim is to engage with our fans - where they move and shop. The new On store in Berlin Mitte is fantastic for this,” says Bianca Pestalozzi, General Manager EMEA. “It is intended to be a meeting point for runners while also offering the opportunity to experience the full range of products, as well as On's technologies and innovations up close.”
Upon entering the Berlin On store, it becomes immediately apparent that Swiss technology is not only present in the versatile collection. Brick walls merge with massive wooden elements and sophisticated aluminum shelves, creating a deliberate contrast and embodying a connection to nature and a passion for modern technologies.
“The On store has been designed to harmonize with the urban environment where local runners feel at home,” says Diana Dowling, Head of Retail at On. "Both technical and natural materials have been used to emphasize and contrast the historical architectural features of the building. The store layout seamlessly guides customers through all product categories: running, outdoor, training, tennis, and everyday clothing, enabling comprehensive shopping for every collection from head to toe.”
To share the excitement for revolutionary solutions, various installations showcase the technologies, materials, and values that make On popular worldwide - including unique soles, sustainable materials, and athletes with big dreams. By way of the central wooden staircase on the ground floor, visitors descend to the basement where a generous skylight casts natural light onto the collections. Thanks to the advanced setup, customers can effortlessly find the right shoes, clothing, and accessories for any activity.
Community Hub
Every Thursday at 6:30 pm, the On Run Club with On Ambassador and Run Coach Björn Menges takes place, where participants look forward to group training sessions and can test the latest On models. But that's not all: the store invites the Berlin community to regular events centered around movement, culture, and sustainability.
Quick Facts
On Berlin
Neue Schönhauser Str. 19
10178 Berlin
Opening hours
Monday – Saturday: 11 am – 7 pm
High-resolution images are available for download HERE. (cc: On/Joe Clark)
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.