Attention runners: On is now available on Zalando
On and Zalando have teamed up to offer Zalando's active customers a complete range of running products from On that inspire them to give their best every day.
Zurich, Switzerland, February 16, 2024 - With the new partnership with Zalando, On can inspire even more customers with its products. In 22 Zalando markets, On is tapping into a new audience of young, engaged, forward-thinking athletes. This marks the first time that On is selling products directly via Zalando.
Zalando and On share enthusiasm for movement and innovation. Zalando is one of Europe's leading online destinations for lifestyle and sport. The On collection available on Zalando includes both shoes and apparel - consisting of around 100 performance styles, these On products are now accessible on Zalando’s platform. The focus is particularly on the everyday runner, who can now also stock up on On products from head to toe on Zalando.
"At its heart, On is a sports brand deep-rooted in running and an active lifestyle," says Bianca Pestalozzi, General Manager EMEA, about the new partnership. "On's goal is to interact with our customers where they move - on the running tracks, in the gyms, and online. The partnership with Zalando opens up a new, young, and active audience for us in one fell swoop."
Cornelius Lay, acting Director of Sports at Zalando, says: “The mission of our Sports offering is to inspire and engage customers to be active every day and empower them to be their personal best. Thus, we are thrilled to be able to add On, the Swiss brand known for its innovation, running culture, and performance, to our assortment. We believe that running is for everyone and by launching On we have found an important partner supporting us on our mission.”
Curious? Discover our live Brand Home on Zalando for Women & Men.
.jpg)
About Zalando
Zalando is a leading European e-commerce destination for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world famous names to local labels. Zalando offers a one-stop fashion experience for inspiration, innovation, interaction and shopping. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our vision is to be the Starting Point for Fashion with a net-positive impact for people and the planet.
About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, training, all-day activities and tennis. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.