A brighter #WFH footwear game
Press release - approved for publication as of now
On releases Cloudnova drop 2, a sneaker for all day comfort infused with colors and its signature performance technology.
May 21st, 2020 – Zurich, Switzerland – Following Cloudnova’s first drop success story, On is releasing a new Cloudnova, featuring bold and bright colors for both men and women.
Fashion, sportswear and outdoor gear have been merging for a while. Our generation is blurring the boundaries between work, home, sports and play. And today’s new reality asks for a new type of all-day comfort.
«Today, the most inspiring people are in sneakers. We get the challenge and opportunity to re-invent how we work, explore nature, travel in small and big ways and spend time with our friends and families», says On co-founder Allemann.
Cloudnova features On’s award-winning CloudTec® sole. Fully cushioned and agile, the feel is almost weightless. With a mid-top cut, colorful contrasting add-on features such as a heel tab and forefoot strap-like overlays, Cloudnova also features On’s signature Speedboard® – a molded plate that adds a spring to each step.
On's second limited Cloudnova drop will be released through a draw with the following online access. Cloudnova will be launching in Denim Ruby and Lagoon Limelight. Sign-ups will begin on May 21st, 2020 and will close on May 27th 2020 at 11:59pm CET. Winners will be announced on May 28th at 3pm CET.
Media assets are available for download here.