Alexandra Burghardt’s Infinite Sprint

Zürich, Switzerland, July 11th, 2023 - Just how much endurance does a sprinter need? The answer is: a lot. The new short film “The Infinite Sprint”, produced by Swiss sportswear brand On, chronicles German sprinter Alexandra Burghardt’s long way to becoming a national champion. 

Realized by award-winning director and editor Mischa Meyer, who is known for his short films ​ Ant (2019), In the Shadow of Palms (2023), and A Letter Home (2013), the film juxtaposes Alexandra with a young girl of about the age when she set out to pursue her dream of becoming a professional sprinter and making it to the Olympics. 

Filmed in her hometown of Altötting, Germany, and featuring precious archive moments from the very beginning of her career, the film is an intimate portrait that highlights the quality of perseverance. It showcases the person behind the athlete Alexandra Burghardt in an authentic and unfiltered manner and casts a spotlight on the mental strength needed to make the necessary sacrifices, to believe in oneself despite all setbacks, and, most of all, to never give up.

“Sometimes, I realize that I don’t look back enough to celebrate what I have accomplished so far”, Burghardt says on the motivation to create the film. “I’m living my dream. Teenage me would never have believed I’ll be where I am today. Of course, a certain relaxation sets in after [running at the Olympics and winning the national championship]. But more importantly, I realized I still have plenty of goals left to achieve. I remain hungry for more.” 

“This is not meant to be a documentary,” Gessica Giulini, On Sports Marketing Lead and producer of the film, adds. “We were aiming to create a content piece with a narrative arc and personal insight into athletic life beyond the common “zero to hero”-story. We want to inspire people from all walks of life to connect with Alexandra’s story, to take heart and realize that, even though it might take longer than you think if you persevere, you can reach your goals. The most important thing is not to give up but to Dream On.”

Watch “The Infinite Sprint” here

High-res images available for download here (© On). 

About On

On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Thirteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.

On is present in more than 60 countries globally and engages with a digital community on www.on.com.