Ben Shelton Wins Historic All-On ATP 500 Final in Munich
The American tops fellow On athlete Flavio Cobolli in the brand's first-ever head-to-head tour final.
MUNICH, GERMANY, April 20, 2026 – Ben Shelton and Flavio Cobolli made On company history this week at the ATP 500 tournament in Munich, which culminated in a first-ever all-On ATP final. The match was a landmark moment for the brand, showcasing its growing force in professional tennis.
In a compelling 90-minute final, Shelton secured his victory in straight sets, 6–2, 7–5. He set the tone early, breaking Cobolli’s serve in the first game and then crucially fending off six break points in a marathon first service game. After that pivotal hold, Shelton did not face another break point for the remainder of the match.
Shelton stayed composed and clutch in key moments and won his second ATP 500 title of 2026, demonstrating his rising form on the tour. The win boosts him to a career-high No. 6 in the World Rankings, just 30 points behind the World No. 5.
The final was the pinnacle of a breakthrough week for both On athletes. For Flavio Cobolli, the journey to his first ATP 500 final was marked by a career-defining victory over defending champion and World No. 3, Alexander Zverev. His performance throughout the tournament underscored the high caliber of both competitors in the historic all-On final.
"This first all-On final is a tremendous milestone. It shows how fast the brand has moved in tennis," said Feliciano Robayna, Director of Athlete Management Tennis at On. "When we signed Ben in September 2022, he was ranked 173rd, and Flavio was 101st in November 2023. To see them both competing in a 500-level final—with Ben in the top ten and Flavio on the verge of breaking in—is a testament to their incredible talent. We are proud to be growing in step with the players we backed early."
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.