Cloudnova Form - Ignite Energy
Swiss sportswear brand On releases the Cloudnova Form, a sneaker rooted in running technology made to wear for everywhere for everything.
14 July 2022
Zurich, Switzerland – July 14,2022 – Today Swiss sportswear brand On launches the Cloudnova Form, the newest addition to the unbeatable Cloudnova family. The signature feature of the Cloudnova family improves the ride with better absorption on landing. Including a wider outsole distributing pressure from foot strikes, the Cloudnova Form gives unbeatable comfort for everyday life. The low-cut silhouette with pared back details make this Cloudnova model easy to wear for almost any occasion.
The new silhouette carries all of the signature On CloudTec® technology and features the Cloudnova signature heel webbing, technical stitching, clean design lines, perforated microfiber tongue, and 100% recycled polyester upper mesh—this new Cloudnova was made for comfort and style.
The low silhouette offers a reduced, refined, and alternative for the consumer who seeks ready-to-wear street style.
From the gym to the dance floor, the all new Cloudnova Form is versatility to the max.
For the launch of the Cloudnova Form, On teamed up with Walkgood LA, a community-based non-profit organization dedicated to bringing people together from all walks of life to fight for racial equity and heal in solidarity, through the arts, health, and wellness.
The Cloudnova Form is available online and from selected retailers from July 14th.
Retail price: 150 USD
The Cloudnova Form will be released in four initial colorways:
Women’s: White|Eclipse, Black|Flame, Arctic|Alloy
Men’s: White|Eclipse, Black|Flame, Terracotta|Forest
High-res images available for download here (photo credit: On).
About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Twelve years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.