Cloudnova Wrap - Own Your Story
Introducing the Cloudnova Wrap, a celebratory sneaker for all women
ZURICH, Switzerland, May 20th, 2021 — Your shoes tell a story—a glimpse into the greater story unfolding that is your own. They are a symbol of how far you've come and, in due time, are replaced to claim what lies ahead.
On's Cloudnova Wrap is a celebratory sneaker for all who identify as women. For the SHEroes who light the way. For the courageous who Choose to Challenge. For those who flip the script, level the playing field and move free from norms, expectations, and stereotypes to own their story—their superpower.
Fluid and resilient, the Cloudnova Wrap is enriched with smart details and feminine notes. Its signature feature, the ribbon lacing system, sets itself apart from the classic Cloudnova by adding technical elegance to a velcro hold that adapts to every foot. Contrasting colors provide bold highlights of key design elements such as the mid-top cut, heel tab, and inner sock construction.
True to On's performance roots, an award-winning CloudTec® sole provides a slight lift at the heel, allowing you to stand tall in fully cushioned, lightweight comfort. Paired with On's signature Speedboard® - a molded plate between the sole and footbed - there's no stopping each step from propelling you forward.
Available May 20th online and at select retailers, the Cloudnova Wrap will drop in two colorways: Quicksilver/ Flame and Leaf/ Cumin
The price is 240 CHF, 179.95 EUR, 169.99 USD
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