Cloudtrax, engineered by Nature
The hiking shoe ready to master the outdoors with a fresh new aesthetic
Zürich, Switzerland, June 2nd, 2022 - A new generation of hiking shoe for a new generation of explorers. Fresh from On's lab, engineered by mother Nature, the Cloudtrax is the versatile outdoor shoe packed with technology and designed for both street and mountain peak with a look to match.
The Cloudtrax is crafted to handle mixed terrain so from an adventure starting in town to the technical mountain trails. The Missiongrip™ outsole features multiple traction patterns for optimum grip while connected lugs around the forefoot provide traction on tough accents and rocky paths. A tough midsole brings stability and precise feedback at the forefoot, while the soft yet durable CloudTec® elements work in parallel for cushioning even on the longest days exploring.
"With the Cloudtrax we are launching a new kind of performance hiking footwear, strongly influenced by the desire to approach the outdoors in many ways." says Sebastian Hage, Performance Outdoor Footwear Product Manager at On. "No compromise in style and function, therefore versatile, made for mixed outdoor activities, not only hiking. The Cloudtrax bridges the gap between city and mountain, so no need to decide which shoe you need for the day, it does it all."
On the upper part, a combination of a breathable mesh tongue and a protective water-repellant vamp textile provides ample comfort in a range of climates. The one-pull speed lacing system allows the foot to slip on and lock in the perfect fit. Once secured, excess laces can be tidied away with the elasticated loop on on the tongue. More time for adventure.
The brand new Cloudtrax also meets On's sustainability standards with over 85% of its polyester being recycled polyester, and more than 15% of the shoe being from recycled materials.
The Cloudtrax is available from June 2nd, 2022 online at on-running.com and from selected retail partners worldwide, at a price of 189.99$ / 2,299NOK / 170£ / 199,95€.
Hi-res images available here.
About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Twelve years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.