Swiss Sportswear Brand On launches the Cloudmonster 2

Zurich, Switzerland, February 22, 2024 – Swiss Sportswear Brand On unveils the Cloudmonster 2, the latest iteration of the maximum energy return shoe, in a collaborative campaign bringing together scientists, music artists, and the running community.

The next evolution of On’s max cushioning hit, the Cloudmonster 2, is designed to deliver more performance for everyday runners. Updates to the iconic CloudTec® sole include an elevated stack height for a more cushioned sensation, combined with a new dual-density midsole which is firmer at the back and softer at the front - for smooth but energetic transitions.

To mark the launch of the Cloudmonster 2, On has collaborated with Kinda, the leading neuroaesthetics studio and lab to turn the neuroscience of sound into a custom track and music mix scientifically designed to energize runners. Each uses specific BPMs, frequencies and melodic dynamics to amplify music’s effects on brainwaves, physiology and neurochemicals, helping to boost mood - a known driver of performance. This science-informed design process included custom neuroscience testing of the track and mix which showed an energy uplift in runners in three distinct ways: physically, through more dynamic heart rate patterns, emotionally, through mood boosts, and socially, through a synchronisation of runners' heartbeats, known to drive bonding and connection.

The campaign features internationally-acclaimed DJ and producer Jayda G modify sound dynamics to enhance the energy of runners, over an original track by the music artist. London-based music trailblazer NTS Radio helped connect On, with the involvement of Jayda G, and two original mixes by American singer, DJ and producer Yaeji. These energetic mixes, which also feature the track by Jayda G, can be streamed by runners on NTS Radio. All compositions connected to this campaign uniquely factor in the scientific findings of Kinda Studios and run community feedback provided by On.

Launching on February 22, the Cloudmonster 2 will be available on www.on.com, through On’s stores, and via select retailers.

The campaign film is uploaded here.

Hi-res campaign and packshots are available here.

The Yaeji original mixes on NTS Radio can be found here.

About On

On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, training, all-day activities and tennis. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.

On is present in more than 60 countries globally and engages with a digital community on www.on.com.

About Kinda Studios

Kinda Studios is the first women-led neuroaesthetics studio. Their pioneering and interdisciplinary approach accelerates neuroscience insights into real-world creative experiences to enhance the impact of art, culture and technology on human connection and wellbeing.

As a bridge between academic labs and the creative sector, Kinda’s custom Science-Informed Design process turns neuroscience into more impactful ideas, innovations and activations. Bringing together Eastern and Western intelligence, their work offers a more dynamic and progressive approach to traditional science in order to create social change through understanding the why, what and how behind the human experience. 

Working with global experts across science, technology and design, they are changing the landscape of how science is integrated into the real world to provide deeper, richer and more fulfilling human experiences. www.kindastudios.com 

About NTS Radio

NTS is a global music platform and radio station, broadcasting from over sixty cities every month. It started as a DIY passion project in Hackney in 2011, with the aim of creating an alternative to stagnant mainstream radio. Since then, NTS has expanded with additional permanent studios in Los Angeles and Manchester. The platform has over 600 resident hosts, composed of a mix of musicians, DJs, artists, and everything in between. 

Consistently championing the underground scene and a leading voice in alternative culture, over half the music played on NTS isn't available on Spotify or Apple Music. With a growing global audience of 3.6 million monthly listeners, NTS is broadcasting the best in underground music on a mass scale - completely free of charge and without on-air advertising. https://nts.live/ 

About Jayda G

Jayda G, the Grammy-nominated writer, producer, DJ, environmental toxicologist, campaigner and broadcaster, returned with her new full length album ‘Guy’, in June on Ninja Tune. Drawing on her House, Disco, RnB & Soul roots, the tracks are interlaced with archival recordings of her late father, the eponymous William Richard Guy, that form the bedrock of the album’s narrative, capturing a small snapshot of the American experience told through the eyes of a young African American man.

About Yaeji

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