Swiss Performance Running Brand ‘On’ Launches Its Fastest Flat – The Cloudflash gets a carbon fiber boost
Press release – under embargo until September 17th, 2020
September 17th, 2020 – ZURICH, SWITZERLAND. Performance running brand 'On' todayunveiled the all-new Cloudflash; the second carbon fiber infused racing modelintheSwiss lineup. First tested at 2016's Rio Olympics, the next-gen Cloudflash couples eliteathlete insights with the latest in Swiss engineering to deliver the fastest On to date,available now at on-running.com and select retailers for $179.99.
In a first for On, the ultralight racing flat (weighing in at 7.4oz) features an aggressiverocker shape and contrasting layers of Helion™-powered CloudTec® aboveandbelowthe carbon fiber enriched Speedboard® for circular cushioning and forward propulsion.
Championed for award-winning innovation, On'sunique approach to carbon plateconstruction mirrors the Cloudflash's minimalist design. Contrasting competing models'excessive cushioning, On cuts to the chase with less material-optimizing energy fromtoe-off to take-off.From fast interval sessions to short distance races, the Cloudflash is best in show forhigh-performance runners searching for a smooth and responsive ride.
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