Hit Refresh
Press release – for release starting August 13th 2020
Cloudnova is back in new limited-edition colourways.
August 13th, 2020 - ZURICH, SWIZTERLAND – Following a successful launch earlier this year, On’s first sneaker Cloudnova is back, in brand new limited-edition colourways. The Cloudnova is crafted specifically for casual wear but retains all the signature technology that is core to On’s running products.
Fashion, sportswear and outdoor gear have been merging for a while. Our generation is blurring the boundaries between work, home, sports and play. And a new reality is asking for a new type of all day comfort.
“Today, the most inspiring people are in sneakers. We get the challenge and opportunity to re-invent how we work, explore nature, travel in small and big ways and spend time with our friends and families,” says On Co-Founder David Allemann.
With a mid-top cut and a chunky tongue, the Cloudnova features On’s award-winning CloudTec® sole and a Speedboard® for more responsive comfort. Fully cushioned and agile, the feel is almost weightless.
Cloudnova in Silver|Orange (men) and White|Violet (women) is set to release globally in limited quantities on August 13th, and will be available through the On webstore as well as select retail partners.
Media assets available for download here.
