Level up with the new Cloudgo
It's time to level up. On’s new Cloudgo is designed to launch your running, boost your energy, upgrade your life.
Zurich, Switzerland, August 18, 2022 — Mentally and physically, first runs can be tough. But with the right energy, confidence, and gear, you can get out there and change everything. That’s why On made the Cloudgo. An entry-level, neutral running shoe that is super-lightweight, Swiss engineered high performance, and with energy return that will make every run feel like another mission accomplished.
The Cloudgo was engineered to provide soft landings and energised take offs to make first running experiences feel great. On used CloudTec® technology to make sure runners feel their muscles less and their runner's high more. With a lightweight design, smooth transitions, and energizing rebounds thanks to the tailored Speedboard®, the Cloudgo helps you to enter the game, and then take your running to a whole new level. It also features all the usual On eco-credentials: more than 85-90% of its polyester is recycled, and over 25-30% of the entire shoe is made from recycled materials.
In a world obsessed with gamification, the Cloudgo is the ultimate level-up shoe: upgrading a maybe to a definitely, changing a “Not today” into “I’m going all the way”, a 3K to a 5K. Whatever the running mission, it has the energy you need to get out there and make it happen.
Watch the film. Play the game.
To help spread the news, On created a fast-paced, hyper-fun, ground-breaking film inspired by the world of video games and a partnership with Snapchat lets fans experience the shoe virtually. By scanning a Snapcode on special On shop windows, Snapchatters around the globe can open the world of the Cloudgo and experience the inanimate in Augmented Reality through the Snapchat camera. A special lens developed in collaboration with the social media giant lets fans around the world to turn themselves into the hero of the film and follow a pair of Cloudgos in a retro futuristic video games environment.
You can view the Snapchat experience here.
The Cloudgo is available from August 18 2022 online at on-running.com and from selected retail partners worldwide, at a price of 169.99$ / 1.699NOK / 130£.
High-res images available for download here (photo credit: On).
About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Twelve years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.