LOEWE and On Debut The Cloudsolo Hiker With A Collection Designed For Artistic Exploration
ZURICH, Switzerland, October 12, 2026 – For Fall Winter 2026, LOEWE and On introduce a new footwear and ready-to-wear collection shaped by artistic exploration. Debuting the Cloudsolo Hiker and Cloudtilt Cosmic, the collection is accompanied by a campaign featuring artists Joan Jonas, Martine Syms and Tarek Atoui as they move through the environments that shape their work.
Lensed by photographer and director, Rosie Marks, the hero campaign film and accompanying shorts follow the artists between their workshops and the landscapes that inform their practices, from forest paths to city streets. Through voiceover, the artists reflect on how curiosity, personal technique and physical expression are shaped by movement, and how movement feeds back into the studio.
Bringing perspectives shaped by their individual practices, the artists explore movement as a source of creativity and discovery. Video and performance artist Joan Jonas responds instinctively to the natural world through costume and movement, while artist and composer Tarek Atoui connects movement with the freedom to listen, experiment and play. For filmmaker Martine Syms, navigating the city becomes an act of exploration - following the paths of those who came before her.
The collection introduces two new footwear styles, expanding the LOEWE and On collaboration with fresh silhouettes.The Cloudsolo Hiker reworks hiking codes pairing its cloud heel with a lugged outsole and signature marble rubber, whilst custom hooks, two-tone rounded laces and a co-branded metallic buckle secure the upper. The Cloudtilt Cosmic gives the original Cloudtilt a sleeker profile. Its new CloudTec® Phase bottom unit uses a visible arch and larger cavities for cushioning, while engineered mesh, transparent layers and Anagram stitching define the upper. The Cloudsolo Hiker comes in sand, dark khaki, black and fox red; the Cloudtilt Cosmic in black, black/white, white, dark sand, bright orange and lilac.
The ready-to-wear offering translates LOEWE’s signature approach to form and materiality into functional outdoor codes. Parkas and puffers feature adjustable hoods and hems, zipped pockets and ventilation. Micro-ripstop jackets, a packable poncho and pleated cargo trousers add practical utility with a refined edge. Stretch double-jersey tops, skirts and bootleg trousers use mesh ventilation, alongside performance shorts, technical jerseys and French terry hoodies. The colour palette spans black, khaki green, dark orange, purple and yellow, with multicolour Swiss Alps prints across selected pieces.
The LOEWE and On collection launches on October 15 and will be available in select LOEWE and On stores and online.
Assets
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.
About LOEWE
Founded in Spain in 1846, LOEWE is one of the world’s major luxury houses. As of 2025, the House has been under the creative direction of Jack McCollough and Lazaro Hernandez; their artistic sensibility and rigorous approach to craft aligning with LOEWE’s values. This new chapter redefines the House’s core sensibilities, which explore an intellectual and playful approach to fashion, a bold and vibrant take on the Spanish lifestyle and an unmatched leather expertise.