LOEWE and On Introduce The Lightspray Cloudmonster
Zurich, Switzerland, May 14, 2026 - Continuing a shared exploration of movement and craft, LOEWE and On’s latest collaboration introduces the LightSpray Cloudmonster, showcasing On’s pioneering LightSpray™ upper technology.
This limited-release shoe, a new silhouette in the collaboration, fuses advanced engineering with LOEWE’s approach to proportion and colour. Its ultra light form is designed using LightSpray™ technology, a precision-engineered manufacturing process that sprays a seamless filament upper in a single step, crafted in approximately three minutes. This simplified process eliminates the need for traditional layering or reinforcements, allowing the shoe to move naturally with the foot.
The LightSpray Cloudmonster combines a laceless, single-piece upper with On’s Cloudmonster Hyper midsole and Helion™ HF for ultimate cushioning and energy return. Presented in an all-white colourway with silver LOEWE and On branding, each shoe includes three LightSpray socks in Fluo Yellow, Fluo Green and Teal. Developed specifically for LightSpray™ construction, the socks function as an integral component of the design rather than an accessory, allowing the shoe's appearance to shift depending on the pairing.
Alongside the LightSpray Cloudmonster, the new collection includes updated versions and new colourways of the Cloudsolo and Cloudtilt Hi, expanding the collaboration into everyday movement. The Cloudsolo, the first shoe co-designed by both brands, returns with new bicolour pairings, alongside exclusive colourways such as Teal, Sand and Burgundy. The Cloudtilt Hi arrives as a new addition, featuring a hi-top silhouette available in tricolour combinations.
All three models are featured in a new campaign that reinterprets performance footwear through movement and form. Directed by visual artist duo Blackwall, the campaign film contrasts the LightSpray™ production process with LOEWE’s approach to materiality and design, set against a backdrop of bold colour and saturated hues.
The LOEWE × On collection launches May 14, 2026, with the LightSpray Cloudmonster available exclusively at On and LOEWE stores. The Cloudsolo and Cloudtilt Hi will be available at On and LOEWE stores, select retail partners worldwide, and online at on.com and loewe.com. For more information about LightSpray™, see here.
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About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.
About LOEWE
Founded in Spain in 1846, LOEWE is one of the world’s major luxury houses. As of 2025, the House has been under the creative direction of Jack McCollough and Lazaro Hernandez; their artistic sensibility and rigorous approach to craft aligning with LOEWE’s values. This new chapter redefines the House’s core sensibilities, which explore an intellectual and playful approach to fashion, a bold and vibrant take on the Spanish lifestyle and an unmatched leather expertise.