LOEWE and Swiss Sportswear Brand On Continue Their Collaboration With a Refresh of the Cloudtilt 2.0 Sneaker in New Colorways, Launching January 8
ZURICH, Switzerland, January 3, 2024 – Spanish luxury meets Swiss engineering in the co-designed Cloudtilt 2.0 sneaker. Building on the ease and versatility of the original Cloudtilt, the Cloudtilt 2.0 was first introduced in May 2024. It features an elegant multi-layer upper composed of performance mesh and woven textiles, with further enhancements on the Cloudtilt including rubber toe-guards for improved durability, extra padding on the tongue and shoe collar, and a sleekly branded heel loop. Utilising CloudTec® Phase midsole technology for comfort and cutting-edge cushioning, the sole is constructed from high-rebound, ultra-light EVA foam – ensuring a soft landing with each footstep. An ergonomic insole with anagram branding embossed on the side matches the color of the upper.
This season’s refresh focuses on mellow palettes, pairing crisp white with playful pops of color on the lining and branding. Made for roaming the city and navigating the great outdoors, the Cloudtilt 2.0 will be available for men and women in all white, white/khaki green, white/orange, and white/navy as a special online exclusive. Other colors feature a new shade for the outsole, with colorways in tan white/gum and black white/gum. LOEWE and On’s respective logos feature on each side and melded in a silver joint logo on the tongue where two ‘L’s from the former’s anagram nestle between the latter’s distinctive lettering.
The new LOEWE x On Drop will be available in selected stores and online on January 8.
Still-life campaign and product images can be found HERE
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.
About LOEWE
Founded in Spain in 1846, LOEWE has been one of the world’s major luxury houses for over 178 years. Under the creative direction of Jonathan Anderson since 2013, the brand’s latest chapter redefines it as a house focused on craft and culture; demonstrated by an intellectual yet playful approach to fashion, a bold and vibrant take on the Spanish lifestyle, and unmatched leather expertise.