On and Bureau Borsche Present the New IKON Collection: The Next Gen in Streetwear Inspired Essentials
Zurich, Switzerland, November 13, 2025 – Swiss sportswear brand On, and the forward-thinking Munich-based creative studio, Bureau Borsche, present the next IKON Collection. Building on the partnership that first launched late last year, the new collection continues to explore sportswear as a vehicle for expression. Spotlighting the tracksuit, Bureau Borsche’s distinctive creative lens reframes signature looks to resonate with a new generation.
At a time when performance-inspired streetwear dominates feeds, with branding and logos often taking center stage, the second IKON collection reverses the formula, advancing the aesthetic principles of the first collection by focusing on refined silhouettes and thoughtful detail. To bring the collection to life, the accompanying campaign draws on Bureau Borsche’s creative process, applying analogue techniques that give the imagery a crafted, textural quality.
The latest collection delivers a refreshed tracksuit silhouette as well as a new jacket, cap and bag. The tracksuit reinterprets the On logo through tonal color-blocking and sharper lines, with woven detailing that creates a subtle dripping effect. The IKON Waterproof Jacket, a new style for this collection, features a technical water repellent material construction, with a fully tape-seamed membrane and reflective details. The IKON Track Jacket and Pants introduce a double knit fabrication, raglan cut and the capsule’s signature tonal color blocking. The oversized recycled nylon IKON Cargo Pack and 6 panel IKON Cap complete the line-up, and can be worn as a full look or mixed effortlessly into everyday styling. The IKON Track Jacket, Track Pants, and Cap are delivered in two different colorways – black and chambray – while the IKON Waterproof Jacket and Cargo Pack are available in black.
Styled alongside the collection is the Cloudflow 5 AD. Inspired by running, defined by expressive design and high-energy performance, the silhouette is available in two colorways to match the pieces designed in collaboration with Bureau Borsche – Obsidian / Evergreen and Hail / White.
The second IKON collection launches on November 20, 2025 at on.com and through select retail partners.
Assets
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.
About Bureau Borsche
Founded in 2007 by renowned designer Mirko Borsche, Bureau Borsche is a forward-thinking creative studio known for its innovative approach to design and visual communication. Specializing in brand strategy, art direction, and multimedia storytelling, the studio collaborates with global brands to create impactful and cutting-edge experiences. Under Borsche's leadership, the studio pushes creative boundaries by integrating art, technology, and culture to craft unique narratives that resonate across both digital and physical platforms.