On and FIDAL Ignite a New Era for Italian Athletics with Landmark Partnership and National Team Kit
The Swiss brand and the Italian Federation today reveal the "Azzurri" kit—a fusion of Swiss precision and Italian passion.
Milan, Italy – February 19, 2026 –Swiss sportswear brand On and the Italian Athletics Federation (FIDAL) today officially unveiled the "Azzurri" national team kit, marking a major milestone in their multi-year partnership. While the collaboration is already in motion, today’s debut showcases the Swiss-engineered apparel ecosystem that will define Italy’s presence on the world stage. This landmark partnership unites Swiss innovation with Italy’s storied athletic heritage, equipping the national team with cutting-edge technology for the highest levels of international competition.
The immediate goal of this partnership is to empower Italy’s athletes to win today. However, the collaboration goes deeper, driving a shared mission that not only co-develops record-breaking equipment but also extends beyond the track to nurture the next generation of Italian talent and holistically support athletes' careers. By combining FIDAL’s prestigious heritage with On's relentless commitment to innovation, this partnership creates a powerful new force in the sport dedicated to long-term athlete success.
“Our partnership with FIDAL represents a deep commitment to Italian athletic passion and launches a pivotal new chapter for On on the world stage of athletics,” said Olivier Bernhard, Co-Founder of On. “This is more than a sponsorship; it is a commitment to ignite the next generation of talent and connect with Italy's most passionate sporting communities.”
“We are thrilled to welcome On as our new technical partner during such a pivotal era for Italian athletics,” said Stefano Mei, President of FIDAL. “This collaboration is a perfect fusion of our deep-rooted passion and a brand at the absolute cutting edge of innovation. Together, we are providing our athletes with the best possible tools to succeed on the world stage while building a lasting legacy for the entire Italian athletics community.”
The new 2026 kit represents a bold aesthetic evolution, blending the "Mysterious Beauty" design concept with the profound historical weight of Savoy Blue (blu Savoia). As the traditional hue of the House of Savoy—the royal dynasty that unified Italy in 1861—this specific shade of blue serves as a powerful national symbol of heritage and unity.
Inspired by the bioluminescent light of deep-sea life—a metaphor for the inner resilience athletes summon under pressure—the kit features a signature "Warp Dots" graphic. These radiant accents allow the historic Savoy Blue to transition into a modern glow, signifying the "Azzurri" spirit shining brightest when the stakes are highest.
The On race kit is a testament to a dedication to pushing the boundaries of performance, meticulously crafted by putting the athlete's needs at the absolute center of the development process. This athlete-centric approach has resulted in a comprehensive apparel ecosystem:
- Technical Race Gear: High-performance racing singlets and aerodynamic skinsuits featuring laser-cut finishes and ultra-lightweight fabrics to maximize thermoregulation during world-class competition. Every garment has undergone rigorous lab protocols and real-world testing with FIDAL’s top athletes to ensure peak functionality at world-class speeds.
- Ceremonial & Travel Collection: Beyond the track, On provides a refined range for official events, podium ceremonies, and travel. This lifestyle-focused line ensures the "Azzurri" represent Italy with Swiss-engineered sophistication, combining modern silhouettes with maximum comfort for life on the move.
- A Unified Identity for FIDAL: The partnership extends its high-performance DNA to the entire federation. Official FIDAL staff and the dedicated team of volunteers—the backbone of every Italian athletics event—will be outfitted in a bespoke On collection. This ensures a cohesive, professional identity that reflects the federation's new era of innovation and excellence across all levels of operation.
A Landmark Presence Across the Italian Athletics Calendar
As the Official Technical Sponsor, On will be the face of the "Azzurri" at major international milestones, including the European and World Athletics Championships. Beyond the global stage, the brand will be a constant presence across the entire Italian athletics landscape:
- Elite Stadium & Indoor Events: Leading with the prestigious Golden Gala Pietro Mennea, the partnership also covers the Italian Indoor Championships (including race walk) and the Challenge on Track.
- The Future of Italian Talent: Comprehensive support for the next generation at the Italian U23, U20, U18, and U16 Championships, as well as the U20, U23, and U18 Indoor Championships.
- Cross Country & Club Glory: A primary role in the Cross Country Festival (“Festa del Cross”) and the Club Championships – Gold Final.
- Specialized Disciplines: Technical presence at all Italian Championships, including road race walking events
Media Assets
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About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.