On and Liechtenstein Olympic Committee continue partnership
The Swiss premium sports brand On and the Liechtenstein Olympic Committee have agreed to extend their contract until 2028.
ZURICH, Switzerland, 26 September 2025 - On and the Liechtenstein Olympic Committee (LOC) are delighted to announce the extension of their successful supplier partnership for a further four years. The collaboration, which began in 2019, will continue until at least 2028.
"We are proud to have On as an innovative and high-performance partner at our side," says Beat Wachter, Managing Director of the LOC. "On's high-tech products support our athletes both in training and in competition and help them to achieve their best performance."
As a Swiss sports brand, On prides itself on its highly developed sportswear, innovative technologies, and unique design. The extension of the partnership with the LOC underlines the shared values of both organisations: performance, excellence, sustainability, and the promotion of sport at the highest level.
"We have been able to equip the Liechtenstein Olympic Committee with various shoes based on our Cloudtec technology for over six years. We are now delighted to consolidate this partnership. All of our products are developed in the On Labs in Zurich - always with the aim of improving the athletes' performance. We would like to thank the LOC for their trust and look forward to the coming years together," says Caspar Coppetti, co-founder of On.
The partnership includes equipping the Liechtenstein delegations with On shoes and joint initiatives to promote physical activity and competitive sport in Liechtenstein. On and the LOC are enthusiastically looking forward to the next four years and the further development of this successful collaboration.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.