On and POST ARCHIVE FACTION (PAF) Return with CURRENT FORM 2.0+
ZURICH, Switzerland, March 13, 2025 – Swiss sportswear brand On and Seoul-based ready-to-wear brand POST ARCHIVE FACTION (PAF) continue their collaboration with CURRENT FORM 2.0+, the latest evolution of their boundary-pushing partnership. Merging Swiss engineering with PAF’s progressive design philosophy, this new collection reimagines trail performance through a lens of bold creativity and progressive functionality to craft a new path for run culture.
“CURRENT FORM 2.0+ embodies our shared vision with On, merging technical precision with innovative design. Together, we aim to integrate the functionality of running gear into everyday life - allowing people to move freely with agility, comfort, and adaptability, all while embracing movement with style.” Dongjoon Lim, Founder of POST ARCHIVE FACTION (PAF).
Echoing the success and inspiration of previous launches, CURRENT FORM 2.0+ refines and expands the dialogue of experimental design and function. The collection features an updated range of all-gender, high-performance footwear and apparel, crafted for instinctive movement in any environment—urban or wild. Each piece challenges convention while embodying On’s commitment to precision performance, reflecting the instinctive paths we navigate through cities, guided by intuition and movement.
The CURRENT FORM 2.0+ collection introduces two bold footwear styles crafted from innovative materials, reimagining performance and design. The Cloudmonster 2 PAF is a bold reinterpretation of On’s maximalist running shoe, enhanced with cutting-edge materials and a futuristic aesthetic. Available in Thorn / Brown and Vapor / Frost, it delivers both style and comfort. The Cloudventure Peak PAF, designed for ultimate agility, features an experimental rework inspired by natural movement. Offered in Ice / Moondust and All Black, this trail shoe merges advanced design with high-performance functionality.
Alongside the footwear, the collection presents a coordinated apparel offering; including the Trail Balaclava-T PAF. This technical garment combines protection, adaptability, and an unconventional silhouette. Featuring flat-locked seams, integrated thumbholes, and an adjustable hood with reflective detailing, it exemplifies the fusion of performance and artistic vision at the core of this release. The Zero Pants, available in Hay and Aloe, complete the collection with their versatile design and functional appeal. Together, these pieces highlight a bold vision where innovation and style intersect seamlessly.
CURRENT FORM 2.0+ explores the unconscious pathways we carve through movement. Inspired by the organic ways we navigate urban spaces and natural landscapes, the collection embraces fluidity and adaptability—a concept captured through its campaign imagery and film. The visuals blur the line between the real and the surreal, reinforcing the philosophy that performance should be as instinctive as it is engineered.
The collection will be available from March 20, 2025 at on.com and select retailers, with a limited early access period beginning March 19, 2025.
Assets
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.
About POST ARCHIVE FACTION (PAF)
Established in 2018 by Dongjoon Lim and Sookyo Jeong, Post Archive Faction (PAF) has articulated its vision by disrupting the norms of established design landscape: deconstructing and reassembling garments and objects in order to explore the new areas of human creativity.PAF collections are pieced together in experimental cuts that distort conventional design principles. Asymmetric constructions, crinkling techniques, and heavy paneling define their unique and calculated design language. Website I Instagram