On and Post Archive Faction (PAF) Unveil Current Form 1.0: A Fusion of Performance and Imagination
ZURICH, Switzerland, May 3, 2024 – Swiss Sportswear Brand On, the pioneer in revolutionizing the running experience, has joined forces with South Korean brand Post Archive Faction (PAF) to introduce Current Form 1.0.
CURRENT. A body of water or air moving in a definite direction. Belonging to the present time. FORM. The visible shape of something. Related to posture; running form. A groundbreaking collection that seamlessly merges the realms of high-performance athletics and imaginative design.
In a unique collaboration, On's commitment to performance and function converge with PAF's exploration of imagination and aesthetic. Contradictory references come to life as complimentary, crafting new paths for run culture at the intersection of science and creativity.
Product Details:
The collection reflects flow, encompassing natural, physical, and mental elements. Initially conceived as training and recovery wear for the On Athletics Club (OAC), the collection evolved to connect performance athletics and contemporary aesthetics.
- X Breaker Jacket: Features strategic mesh placement for heightened airflow, providing ease of movement and a non-restricted feel.
- Flow Running Pant: So light that wearers can focus on being in the moment, whether running, creating, or fantasizing.
- Cloudmonster 2: On's newest offering launching in SS24, featuring unique max cushioning for a softer sensation with increased energy return. Inspired by the form of flow of Dongjoon's experiences on the Limmat River in Switzerland.
The full collection launches on May 3rd, 2024.
Assets: Lookbook / Product Images /
About Post Archive Faction (PAF):
Established in 2018 by Dongjoon Lim and Sookyo Jeong, POST ARCHIVE FACTION (PAF) has articulated its vision by disrupting the norms of established design landscape: deconstructing and reassembling garments and objects in order to explore the new areas of human creativity.
PAF collections are pieced together in experimental cuts that distort conventional design principles. Asymmetric constructions, crinkling techniques, and heavy panelling define their unique and calculated design language. Website | Instagram
About On:
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.
For media inquiries, please contact:
EMEA:
Maxine Hünerwadel
Brand PR Specialist
maxine.huenerwadel@on-running.com
North America:
Joana Meurkens
Brand Communications Specialist
joana.meurkens@on-running.com