On and Sky High Farm Goods Launch Multi-Year Partnership With Their First Capsule Collection: Taking Swiss Engineering to the Hudson Valley, NY
Zurich, Switzerland, October 30, 2025 – Today, Swiss sportswear brand On and Sky High Farm Goods, the mission-led label created to support the food equity mission of New York–based nonprofit Sky High Farm, announce a multi-year partnership, creatively joining forces to explore the connection between people, nature and agriculture. To mark the launch, On and Sky High Farm Goods present their first capsule collection, captured in a campaign by renowned photographer Ryan McGinley, spotlighting the Cloud 6 SHF.
Founded by artist Dan Colen, Sky High Farm is a nonprofit in New York State’s Hudson Valley, dedicated to creating pathways to food sovereignty and employing the use of ecological farming practices. Sky High Farm Goods — a separate entity established by Colen and Daphne Seybold in partnership with Dover Street Market Paris — extends that message into the cultural dialogue through fashion, with a growing range of lifestyle and clothing products to drive revenue and awareness for the farm.
On and Sky High Farm Goods are united by a shared philosophy: the belief in the power of movement and creative expression to act as catalysts for connection — to oneself, to community, and the natural world around us.
“Sky High Farm Goods has profound admiration for On’s commitment to innovation and creativity to power a new approach to movement; this same ethos informs our founding - a new model for business intended to power the food equity work of nonprofit Sky High Farm. This partnership represents a new participatory framework for collaboration, one grounded in purpose, connection and action,” said Daphne Seybold, Co-Founder and CEO, Sky High Farm Goods.
Fusing Swiss-engineered design with Sky High Farm Good’s playful energy, the inaugural capsule collection furthers the mission of connecting people and nature by reintroducing the Cloud 6 as the style of choice for today’s creative generation. Available in agriculturally-inspired colors, the collaborative silhouette blends precision and creative expression in a single form. Accompanying the footwear are everyday staples that unite creativity and movement – the Studio Long-T SHF, All Day Cap SHF, and Merino Sock SHF.
Inspired by Ryan McGinley’s iconic photobook The Kids Were Alright, the campaign captures the energy of his era-defining work. It features a cast that connects Sky High Farm’s day-to-day team with friends of Sky High Farm Goods. Staying true to the thematic impetus of the collection and campaign, On and Sky High Farm Goods have also partnered with Ryan McGinley and IDEA Books on a limited-edition photo book featuring exclusive imagery from the project. All proceeds from sales of the book will be donated to Sky High Farm.
Following the launch, On and Sky High Farm Goods will continue to expand the partnership through further design explorations and community activations that celebrate creative freedom and a shared respect for the natural world.
“At On, we have always believed in the power of movement — that anything is possible when we move together,” said Lucy Delacherois Day, Senior Director of Product Strategy. “Our partnership with Sky High Farm Goods is driven by shared creativity and purpose. By bringing our innovative design approach to everyday workwear staples, our aim is not just to create beautiful products but to inspire new ways of moving and connecting.”
The first On x Sky High Farm Goods capsule collection launches on November 6, 2025, with styles available online on on.com, skyhighfarmgoods.com, and Dover Street Markets globally.
Assets
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.
About Sky High Farm Goods
Sky High Farm Goods is a New York-based, mission-driven brand designed to generate sustaining revenue and awareness for the food equity mission of Hudson Valley, NY nonprofit Sky High Farm. Through the creation of more sustainable lifestyle and clothing products, the brand engages consumer culture to promote a more just food system. Since its inception in 2022 it has raised $1.5M in donations for the farm, through innovative and participatory partnerships with industry creatives and leaders across fashion, food and beauty, including Comme des Garcons, Dover Street Market, Balenciaga, Erewhon, Tata Harper; Alastair Mckimm, Ryan McGinley, Samira Nasr, Mario Sorrenti, Mel Ottenberg, Nadia Lee Cohen, Quil Lemons and many more. Website I Instagram