On and Swiss-Ski Extend Their Partnership Until 2034
The Swiss premium sports brand On and the Swiss Ski Federation Swiss-Ski have prematurely agreed to extend their partnership for a further eight years.
ZURICH, Switzerland, May 9, 2025 - The Swiss premium sports brand On and the Swiss Ski Federation Swiss-Ski have agreed to a premature extension of their successful collaboration until 2034. This means that On will continue to equip the teams of all eleven snow sports disciplines of Swiss-Ski with apparel and shoes for training, running, and lifestyle in the coming years. The focus of the partnership, now prematurely extended by eight years, is on providing the best possible training equipment for the more than 300 squad athletes and their respective off-snow training in the individual sports. On will particularly support the Swiss-Ski athletes with advice regarding individually optimal running shoes.
"On is the perfect partner for us because it can best meet the diverse needs from the fields of Alpine Skiing, Nordic Skiing, Snowboard, Ski Freestyle, and Telemark, as well as the varied demands for off-snow training apparel and shoes," says Diego Züger, Co-CEO of Swiss-Ski. "The early extension of the collaboration until 2034 is based on strong mutual trust. Both partners stand for movement, innovation, and success. We look forward to continuing to carry Swissness out into the world together with On in the coming years."
Martin Hoffmann, Co-CEO of On, adds: "It fills us with pride and great pleasure to be able to continue supporting Swiss-Ski athletes on their way to their best performances in the future. Swiss-Ski shares our passion for innovation and performance. Together we can redefine the limits of what is possible in sport and at the same time inspire even more people to get moving.”
Successful together since 2018
For three years now, On has been the official supplier of Swiss-Ski for off-snow training, training clothing and footwear for all athletes and Swiss-Ski employees. The start of the successful collaboration between On and Swiss-Ski dates back to 2018, when On became the official footwear supplier for the Nordic sports of cross-country skiing, Nordic combined, ski jumping and biathlon at Swiss-Ski.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.