On and Zendaya Explore the Power of Movement In the Swiss Alps
The latest campaign is the next creative installment in Zendaya’s multi-year partnership with the Swiss sportswear brand.
ZURICH, Switzerland, October 15, 2024 - Today, On and Zendaya unveil their latest campaign centered around the power of movement and well-being, set in the epic backdrop of the Swiss Alps. The campaign, which features the actor and fashion icon wearing new items from the Fall/Winter 24 Movement Collection, highlights the importance of new experiences by way of movement, exploration, and human connection. During her visit to Switzerland, Zendaya explored the tranquil surroundings and visited On Labs in Zurich, where the multi-year partner connected with the On team, strengthening her ties to the Swiss sportswear brand.
“Spending time with On in Switzerland was incredibly inspiring. People are always outside exploring the natural landscape, which is so refreshing. I loved going on a walk around the lake and getting gelato in town,” said Zendaya. “My day is always better when I’m finding joy in the little things, like connecting with new people and enjoying nature when I can. I think this campaign really embraces that feeling.”
The campaign was shot in Vals, an idyllic mountain village, where Zendaya spent time exploring with On. In short vignettes on the Swiss mountainside, Zendaya shares personal reflections on the role of movement and well-being in her own life, including new forms that take her out of her comfort zone. Through this campaign and the continued multi-year partnership, On and Zendaya want to inspire a generation to find small, daily acts of movement that can make a meaningful difference.
“Collaborating with Zendaya on a campaign that pays homage to On’s birthplace was so fulfilling,” said David Allemann, Co-Founder of On. “It’s been incredible to expand on our partnership with a campaign that authentically showcases her own experience with movement and well-being.”
Zendaya is featured wearing new items from the Fall/Winter 24 Movement Collection, a collection that celebrates an active lifestyle, including the All Day 1/2 Zip, Movement Joggers, and Movement Bra. All products worn by Zendaya in this campaign are available now at on.com and at selected retailers.
The short film can be found here, and full press kit here.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.