On announces fourth London store opening in Kensington
The new store opening makes London the city with the most On retail locations globally and underscores On's commitment to the UK market and its ongoing growing demand.
LONDON, UK, January 28th, 2026: Swiss sportswear brand On announces the opening of its latest London store on Brompton Road in Kensington, marking its fourth location in the city. The opening, following the launch of On’s flagship store on Regent Street and the Spitalfields store in 2023 as well as the Battersea Power Station store in 2025, reinforces the brand’s ongoing commitment to offering consumer-centric physical retail experiences within key London communities, a market where demand continues to grow. London now boasts four On stores, making it the city with the most On retail locations globally. This brings the total to 60 stores across the Americas, Europe, and Asia.
Located in Kensington—a major London retail, leisure, and cultural hub that welcomes millions of visitors each year—the store is positioned to connect with the city's active community. Situated next to Hyde Park, it provides easy access to local running routes and fitness groups.
“On’s brand momentum in the UK is exceptional, and London stands as the city with our largest digital fan-base across Europe,” states Bianca Pestalozzi-Houchangnia, General Manager EMEA of On. “We are leveraging this energy and sustaining the high demand by deepening our footprint in London and curating authentic, memorable experiences for our customers. The store's prime location makes it an ideal hub for engaging with both our loyal London customer base and visitors from around the world who seek to explore our movement collection.”
The store spans over 400 sqm and two floors, featuring On's latest innovations across its product categories, including footwear, apparel, and accessories for performance running, outdoor activities, training, tennis, and everyday use. This location aligns with On's goal of establishing spaces that actively engage with and support London's communities.
Quick facts:
On London Brompton Road
29, Brompton Road
London SW3 1ED
Open from Monday to Saturday from 10:00 to 21:00 and Sunday from 12:00 to 18:00.
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About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.