On Bolsters Leadership With Four Key Appointments

ZURICH, Switzerland, April 1, 2025 – On, the global premium sportswear brand recognized for its innovation, design, and impact, is appointing four senior leaders to key roles to further strengthen the existing management team. These additions demonstrate On's commitment to building, maintaining, and strengthening a world-class leadership team to drive innovation, foster a strong company culture, and enhance its global brand presence. 

As part of the strategic evolution of its leadership, On today announces the appointment of four senior additions to the existing leadership team, attracting top talent from across industries and backgrounds:

Katarina Berg

On welcomes Katarina Berg as Chief People Officer, starting August 1, 2025. In this role, she will lead the company’s global people strategy, focusing on creating a thriving workplace and fostering employee development and engagement. Berg joins On from Spotify, where she served as Chief Human Resources Officer and played a pivotal role in shaping the company’s renowned culture. With over two decades of experience in HR and people management, Berg is a recognized leader in building and nurturing high-performing teams.

“At On, we believe our people and our culture are our greatest strength,” said Martin Hoffmann, Co-CEO and CFO of On. “We are incredibly proud that Katarina decided to join our journey and we are confident she will be an exceptional leader for our global team. Her expertise in fostering positive, high-achieving work environments aligns perfectly with our values.”

"It’s people and culture what truly set On apart—they’re the heartbeat of the company‘s success," said Berg. "I’m excited to help cultivate and amplify an environment where the people at On can dream big, challenge the status quo, and continue to evolve alongside the mission and strategy.”

Scott Maguire

Scott Maguire joins On as Chief Innovation Officer, starting March 31, 2025. A seasoned innovator with a passion for design and engineering, Maguire brings extensive experience from his previous roles as CEO at Specialized Bicycle Components and previously as Group Chief Operations Officer at Dyson. At On, he will spearhead the company’s innovation, development, and sourcing strategy, ensuring the brand remains at the forefront of performance technology. He will also lead LightSpray™, On’s automated innovation.

“On has always been driven by a relentless pursuit of innovation and design,” said Caspar Coppetti, Co-Founder of On and Executive Co-Chairman. “Scott’s deep understanding of these areas, coupled with his proven ability to lead and scale businesses, makes him the perfect fit to drive On’s next chapter of product excellence and technology leadership.”

“I’m incredibly excited to join On and contribute to a brand that’s truly pushing the limits of innovation in sports,” said Maguire. “The culture at On is unique and inspiring. I look forward to collaborating with the talented team here to create groundbreaking products that inspire athletes of all levels.”

Adib Sisani

Adib Sisani joins On as Chief Communications Officer, starting April 1, 2025. He brings extensive experience in communications leadership, most recently serving as Global Head of Communications at Axel Springer, and a strong background in corporate communications in the financial industry, including at Goldman Sachs. Sisani will oversee On’s corporate narrative and global communications strategy, working closely with internal and external stakeholders to further elevate the brand’s global positioning.

“Adib’s experience in navigating global communication landscapes, particularly during periods of evolution and growth, makes him a valuable addition to our leadership team,” said David Allemann, Co-Founder of On and Executive Co-Chairman. “We are excited to have him on board to share On’s story with the world.”

“I am honored to join such a dynamic and forward-looking team,” said Sisani. “On’s unique spirit and powerful story present a tremendous opportunity as we look to amplify our story on a global stage. I look forward to contributing to our continued success through a unified voice.”

Craig Jones

Craig Jones joined On as Chief Supply Chain Officer on March 10, 2025. He brings over 30 years of experience in supply chain management to On, including leadership roles at Levi Strauss & Co. where he most recently held the position of Senior Vice President of Distribution and Logistics Operations, and Under Armour where he was Senior Vice President of Supply Chain. In his role, Jones holds responsibility for the strategic direction of On’s supply chain, ensuring it's fully aligned with the company’s commercial and R&D objectives. 

“Craig’s extensive experience in building and scaling global omnichannel businesses will be invaluable as we continue to expand our global footprint and product portfolio,” said Samuel Wenger, Chief Operating Officer at On. “We are thrilled to have Craig's leadership as we continue to build a highly agile, resilient, and sustainable supply chain that drives significant value for our company.” 

“I am honored to join On at such an exciting time,” said Jones. “I look forward to harnessing innovative strategies and forging strong partnerships to build a supply chain that not only meets today’s challenges but also sets the stage for future growth.”

About On

On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.

On is present in more than 80 countries globally and engages with a digital community on www.on.com.

Forward-Looking Statements

This press release contains statements that may constitute “forward-looking” statements pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “continue,” “could,” “expect,” “estimate,” “forecast,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “target,” “will,” “would,” and “should,” among others.

This press release contains statements that may constitute “forward-looking” statements pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “continue,” “could,” “expect,” “estimate,” “forecast,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “target,” “will,” “would,” and “should,” among others.

Among other things, On’s quotations from management in this press releases and other written materials, as well as On’s strategic and operational plans, contain forward-looking statements. On may also make written or oral forward-looking statements in its periodic reports to the SEC, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Forward-looking statements appear in a number of places in this press release and include, but are not limited to, statements regarding our intent, belief or current expectations. Forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management.

Such statements are subject to risks and uncertainties, and actual results may differ materially from those expressed or implied in the forward-looking statements due to various factors, including, but not limited to, those identified under the section titled “Risk Factors” in our Annual Report. These risks and uncertainties include factors relating to: the strength of our brand and our ability to maintain our reputation and brand image; our ability and the ability of our independent manufacturers and other suppliers to follow responsible business practices; our ability to implement our growth strategy; the concentration of our business in a single, discretionary product category, namely footwear, apparel and accessories; our ability to continue to innovate and meet consumer expectations; changes in consumer tastes and preferences including in products and sustainability, and our ability to connect with our consumer base; our ability to open new stores at locations that will attract customers to our premium products; our ability to compete and conduct our business in the future; health epidemics, pandemics and similar outbreaks; general economic, political, demographic and business conditions worldwide, including geopolitical uncertainty and instability, such as the on-going Russia-Ukraine or Israel-Hamas conflicts and on-going shipping disruptions in the Red Sea and surrounding waterways; the success of operating initiatives, including advertising and promotional efforts and new product and concept development by us and our competitors; our ability to successfully develop, implement, and scale our LightSprayTM technology and products developed using this technology; our ability to strengthen and grow our DTC channel; our ability to address climate related risks; our ability to execute and manage our sustainability strategy and achieve our sustainability-related goals and targets, including sustainable product offerings, including investor and customer scrutiny; our third-party suppliers, manufacturers and other partners, including their financial stability and our ability to find suitable partners to implement our growth strategy; supply chain disruptions, inflation and increased costs in supplies, goods and transportation; the availability of qualified personnel and the ability to retain such personnel, including our Executive Officers; our ability to accurately forecast demand for our products and manage product manufacturing decisions; our ability to distribute products through our wholesale channel; changes in commodity, material, labor, distribution and other operating costs; our international operations; our ability to protect our intellectual property and defend against allegations of violations of third-party intellectual property by us; cybersecurity incidents and other disruptions to our information technology ("IT") systems; increased hacking activity against the critical infrastructure of any nation or organization that retaliates against Russia for its invasion of Ukraine; our reliance on complex IT systems; our ability to adopt generative artificial intelligence ("AI") technologies in our operations; financial accounting and tax matters; our ability to maintain effective internal control over financial reporting; the potential impact of, and our compliance with, new and existing laws and regulations; other factors that may affect our financial condition, liquidity and results of operations; and other risks and uncertainties set out in filings made from time to time with the SEC and available at www.sec.gov, including, without limitation, our most recent reports on Form 20-F and Form 6-K. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements.

The forward-looking statements made herein speak only as of the date of this press release and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances, except as may be required by law.

For investor and media inquiries ​ ​ ​ ​ ​ ​ ​ ​ ​ 

Investor Contact: 

On Holding AG
​Jerrit Peter
​investorrelations@on.com 

or 

ICR, Inc.
​Brendon Frey
​brendon.frey@icrinc.com

Media Contact: 

On Holding AG
​Adib Sisani
​press@on.com

Source: On
​Category: Corporate