On Drops Limited Edition Cloudboom Strike LS with Revolutionary LightSpray™ Technology
The Cloudboom Strike LS shoe is available again to members at select On stores in New York, Paris, Tokyo, Shanghai, and Seoul.
ZURICH, Switzerland, October 30, 2024 - After successfully launching a groundbreaking new technology called LightSpray™ during the Paris Olympics, the Swiss sportswear brand On announces its next ultra-limited drop. The Cloudboom Strike LS shoe is available again to members from October 30th, 2024, at select On stores in New York, Paris, Tokyo, Shanghai, and Seoul.
For the first time in its history, On established a fully automated production unit at the On Labs in Zurich, which has been developed in-house. LightSpray™ is poised to redefine performance shoe uppers, much like On's CloudTec® technology revolutionized midsole, while introducing a groundbreaking approach that brings a refreshing design aesthetic. In celebration of the New York City Marathon, a second LightSpray™ machine is now fully operational at On Labs NYC, located at 350 W Broadway, New York, NY 10013.
LightSpray™ uppers are made with a single-step process that reduces carbon emissions and waste. This innovative process involves spraying, rather than building, uppers in a single step, significantly reducing waste and producing an upper with 75% fewer carbon emissions than On’s other racing shoe uppers.
The first shoe to feature this technology is the Cloudboom Strike LS, an ultra-lightweight, high-performance running shoe with a seamless, lace-free upper. LightSpray™ not only optimizes athletic performance but also has the potential to contribute to a more sustainable and circular future for the footwear industry, with the potential to revolutionize other wearable sportswear products.
At the New York City Marathon, which will take place on November 3rd, On athlete Hellen Obiri will attempt to defend her championship title while wearing the Cloudboom Strike LS. The Kenyan athlete recently won the Boston Marathon and competed in the Paris Olympics, both times in her prized Cloudboom Strike LS shoes.
The Cloudboom Strike LS is available in ultra-limited quantities for On members starting October 30th at On Labs NYC, On’s Champs-Elysées store in Paris, and the On Shanghai West Bund Dream Center. The shoe will also be available starting October 31st to select On Tokyo Cat Street members and from November 15th to 17th at the On Seoul pop-up. Dedicated runners and visitors to On Labs NYC (350 W Broadway, New York, NY 10013) can experience the LightSpray™ manufacturing process live and try on the Cloudboom Strike LS until November 4th.
To learn more about all product drops for the LightSpray™ technology, individuals can sign up at on.com/lightspray.
Further information on the announcement of LightSpray™ can be found here.
High-resolution images are available for download here.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.