On Expands U.S. Retail Footprint with First Boston Store
The premium global sportswear brand debuts on Newbury Street in the heart of Back Bay
BOSTON – April 15, 2026 – On, the premium global sportswear brand, announced today the grand opening of its first retail store in Boston, located at 138 Newbury Street in the iconic Back Bay neighborhood. The store opens just days before the city’s renowned race, bringing On's innovative, performance-driven designs to one of the world's most influential running cities.
Premium, Athlete-Inspired Sportswear
Across approximately 2,800 square feet, the Newbury Street store offers customers a premium shopping experience, with an assortment of On footwear, apparel and accessories for running, tennis, training, outdoor and all-day lifestyle. Select products from partner collaborations are available in limited quantities.
Merging Historic and Contemporary Designs
The storefront blends On's contemporary design aesthetic with Boston's historic architecture, preserving the original building facade. Inside, the two-level layout features a sequence of rooms designed to guide customer flow, introducing warmth and texture through layering and softened materials, like integrated seating and a lower-level try-on area. A centerpiece of the store design is On’s Magic Wall, which features hidden shelves of footwear in every size, giving customers an immediate try-on experience.
Company Growth and Expansion
The Boston store is the newest addition to On's global retail portfolio, which now includes 15 stores in the U.S. and 70 stores worldwide.
"Boston has a deep-rooted passion for running and dedication to performance – traits that are central to our brand ethos," says Dan Schade, General Manager of the Americas at On. "Opening on Newbury Street during this iconic week is an incredibly meaningful milestone for us. From Hellen Obiri’s recent back-to-back wins to talent like Joe Klecker and Ryan Ford competing at the highest level this year, we’re proud to be part of the energy that defines this city.”
For a complete schedule of grand opening events, visit events.on.com.
About On Newbury Street
- Opening Date: Wednesday, April 15, 2026
- Address: 138 Newbury Street, Boston, MA 02116
- Hours: Monday to Saturday: 10 a.m.–7 p.m.; Sunday: 11 a.m. - 6 p.m.
- Phone: 857-491-9050
- Footprint: 2,800-square-feet
- Job Creation: More than 20 full- and part-time employees
- Product Assortment: Footwear, apparel and accessories for running, tennis, training, outdoor and all-day lifestyle
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.