On Launches the Cloudboom Max
Zurich, Switzerland, August 21, 2025 – Launching today, the Cloudboom Max delivers race-day performance designed for dedicated marathon runners targeting a 4:00-4:30 hour finish. With max cushioning, a glass-fiber Speedboard®, and a stable, supportive ride, it brings high-performance innovation to runners who train seriously and need comfort over long distances.
The Cloudboom Max joins the Cloudboom family – On’s dedicated race day footwear offering. Whether chasing a personal best or running their first race, the line offers a race day solution for a wide range of goals, needs and paces.
The launch coincides with the Fall/Winter 2025 Pace collection - an edit of bold, expressive running apparel that combines performance with personality. Together, they reflect On’s continued focus on credibility and innovation across all levels of the running journey.
Key Features: Cloudboom Max
- High-cushion race day shoe for everyday marathoners: Tailored for runners targeting a 4–4:30 hour marathon finish, offering more support and cushioning than elite-focused “super shoes” while maintaining strong energy return.
- Helion™ HF foam midsole: On’s pinnacle, high-energy-return foam, with top and bottom midsole geometry tuned to the running style of non-elite runners.
- Glass-fiber infused Speedboard®: Polyamide plate with 8% glass fiber, designed to support heel strikers and maintain comfort over marathon distances (up to ~4:30 hours).
- Breathable, adaptive mesh upper: Molds to the foot over long hours, designed for lasting comfort across the full marathon distance.
- Midsole geometry optimized for distance: 40mm heel, 32mm toe, 8mm drop, shaped to provide stability and propulsion for everyday marathoners.
- Weight & Fit: 296g (Men’s US8.5), 250g (Women’s US7), true-to-size fit, available in Men’s US 7-14 and Women’s US 5-11.
- Price: $230 USD / €240 EUR / £220 GBP
Launch Details
The Cloudboom Max will be available from August 21, 2025, at on.com and in On retail stores, with the Fall/Winter 2025 Pace Collection launching on September 4, 2025.
Images of the Cloudboom Max and the Fall/Winter 2025 Pace Collection can be found here.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.