On Makes it into the Top 20 of the World's Hottest Brands
The premium sportswear brand On is the first Swiss company to make it onto the renowned Lyst Index, making it one of the 20 hottest brands in the world.
ZURICH, Switzerland, May 6, 2025 - On is making history: the company is the first Swiss brand ever to be represented in the renowned Lyst Index. In the ranking of the hottest brands in the fashion world, On was ranked among the top 20 in the first quarter of 2025, making it one of the hottest brands globally. This ranking impressively underlines the fact that, besides being a successful performance brand, On has also developed into a globally sought-after lifestyle brand. Collaborations with celebrities such as Zendaya and FKA twigs and with fashion brands such as Loewe and POST ARCHIVE FACTION (PAF) in particular have driven this development. The increased presence in the fashion industry is also reflected in the number of search queries for On products on the fashion platform Lyst, which rose by 50% compared to the previous quarter.
David Allemann, Co-Founder and Executive Co-Chairman of On says: “For On, this is a double reason to celebrate! On one hand, it is an incredible honor to be the first Swiss brand ever to be included in the prestigious Lyst Index of the Top 20 Hottest Brands globally. On the other hand, it is a fantastic confirmation of our goal to combine performance and lifestyle in such a unique way - 'Swiss engineering meets style', in other words. This makes us incredibly proud here in Zurich, especially because the inclusion in the Lyst Index is based on global consumer behavior. We will continue to be a sought-after brand in the future.”
Ranking as an indicator of global trends
The Lyst Index is a quarterly ranking of the world's hottest fashion brands and is based on the behavior of millions of users worldwide of the fashion shopping platform Lyst. Among other things, search queries, purchases, mentions on social media and engagement regarding products and brands are analyzed. The index is an indicator of which brands and products are currently trending worldwide.
You can find the complete list of the Lyst Index Q1 2025 HERE.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.