On Prolongs Partnership with Two-Time America’s Cup Winner Tudor Team Alinghi for the Louis Vuitton 38th America's Cup
Zurich, Switzerland, May 18, 2026 – Swiss premium sportswear brand On today announces the prolongation of its partnership as the Official Footwear Supplier for the prestigious Swiss sailing team, Tudor Team Alinghi. This renewed collaboration builds on an existing successful partnership and will see On supporting the team through its campaign for the 38th America’s Cup in 2027.
The partnership is a celebration of Swiss excellence, uniting two leaders in innovation and high performance. On’s engineers have worked in close collaboration with the Tudor Team Alinghi sailors to co-develop the Cloudregatta, a bespoke, high-performance sailing shoe designed exclusively for the team. The shoe provides sailors with the confidence and grip needed to perform at the highest level. While the Cloudregatta remains exclusive to the team, On will release a commercially available model in 2027, allowing fans to connect with the partnership.
“On is very proud to renew our partnership with Alinghi,” says On Founder Caspar Coppetti. “Our engineers had a lot of fun working with the best sailors to co-create the best high-performance sailing shoe. The Alinghi x On Cloudregatta expresses our commitment to excellence, shared with the remarkable Alinghi team."
“Renewing our partnership with On is a significant step in our campaign for the 38th America’s Cup. Their commitment to technological innovation gives our athletes the confidence to push the limits in training and on race days. We are proud to continue this all-Swiss collaboration,” said Dave Endean, Team Director Technical & Sailing at Tudor Team Alinghi.
The next key event for the new sailing crew of Tudor Team Alinghi is the Preliminary Regatta in Sardinia, from May 21 to May 24, 2026.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.
About Tudor Team Alinghi
Founded in 1994 by Ernesto Bertarelli, Alinghi is a Swiss competitive sailing team that made history in 2003 by becoming the first challenger to win the America’s Cup at its debut and remains the only European team ever to lift the world’s oldest sporting trophy. Four years later, the team successfully defended the title as host of the 32nd America’s Cup in Valencia in 2007. Sailing under the flag of the Société Nautique de Genève and supported by Swiss watch brand TUDOR and UBS, the team now competes as TUDOR Team Alinghi and is currently pursuing its fifth America’s Cup campaign, with its sights firmly set on the 38th edition, scheduled to take place in Naples in spring–summer 2027.