On Publishes First Global Materials Policy to Uphold Responsible Sourcing
On introduces its first-ever Materials Policy, setting out a formal commitment to the responsible use of materials and ensuring all animal-derived materials meet rigorous welfare standards. The move signals an emphasis on transparency, integrity and highest quality, doubling-down on its premium brand positioning.
ZURICH, SWITZERLAND - April 9, 2026 - On’s Materials Policy is a comprehensive framework designed to ensure that every material used in On products meets the company’s high thresholds for environmental integrity and animal welfare.
An important part of the new policy is a mandatory requirement for the ethical treatment of animals, guided by the internationally recognized "Five Freedoms." The policy mandates that all animal-derived materials, including leather, wool, and down, must be exclusively sourced through industry-leading certification schemes that verify ethical treatment and robust traceability from the farm region to the final product.
“Our commitment is clear: we use only materials from sources that uphold our high standards – aligned with the highest in the industry – for both animal welfare and environmental best practice,” said Begum Kurkcu, Senior Director of Sustainability at On. “This applies across our entire natural materials collection – from our by-product leather to our wool and down. By publishing this policy, we are showing that performance and integrity are inseparable.”
The policy explicitly outlines On’s standards and requires suppliers to provide transparency, tracing materials back to their origin on farm region level. On will verify compliance through both internal and third-party audits to ensure all partners adhere to these stringent requirements.
While formalizing its high standards for natural materials, On remains dedicated to pioneering the future of performance materials. The company continues to invest in developing innovative, high-performing, non-animal alternatives such as CleanCloud™, a material made using carbon emissions and bio-attributed materials.
The full Materials Policy is now available for public viewing on the On governance website.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.