On Signs NCAA Medalist and Middle-Distance Standout Trent McFarland to an NIL Deal

Zurich, Switzerland, July 1, 2026 — On, the Swiss sportswear brand is excited to announce the signing of University of Michigan middle-distance standout Trent McFarland to an NIL partnership. McFarland’s rapid ascent to the pinnacle of collegiate track and field is marked by an exceptional competitive drive and a relentless pursuit of greatness on the track.

Competing primarily in the 1,500 meters, the Wolverines' star has already established himself as one of the most dominant forces in the NCAA. He currently holds the 4th-best all-time mark in NCAA history in this event, adding to a stellar resume that already includes NCAA bronze and silver medals.

McFarland's introduction to the sport was sparked by an inspiring, homegrown mentorship. After being taken under the wing of his mom’s hairstylist’s son in high school, McFarland followed in his mentor's footsteps on the cross country and track teams, eventually breaking all of his school records. This early experience fueled McFarland's love for the sport, driven by the daily adrenaline of self-improvement and the rewarding realization that hard work translates directly to success on the track.

"Trent's progression and consistency at the absolute highest level of the NCAA have been nothing short of extraordinary," said Libby Davidson, Athlete Manager at On. "By welcoming him to our NIL roster, we are investing in a middle-distance powerhouse who combines remarkable natural talent with a fierce desire to compete. Trent embodies the 'Dream On' spirit, and we are proud to provide the innovation and support he needs to reach the next level of his career."

About On

On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.

On is present in more than 80 countries globally and engages with a digital community on www.on.com.