On Signs Rising Track Star Bradley Franklin to NIL Partnership

ZURICH, SWITZERLAND, April 16 2026 – Swiss sportswear brand On is proud to announce the signing of Samford University standout and All-American hurdler Bradley Franklin (USA)to an NIL deal.

Franklin, a sophomore at Samford University, has rapidly ascended to the top of the collegiate track and field ranks. Most recently, he captured the silver medal in the 60-meter hurdles at the 2026 NCAA Indoor Championships, clocking a blistering 7.42 seconds—the fastest time in the nation during the regular season.

"We are beyond excited to welcome Bradley Franklin to the On family! His explosive speed and rise to being one of the best NCAA hurdlers showcase his incredible talent and relentless drive," said Libby Davidson, Athlete Manager at On. "We are also inspired by his passion and dedication to his studies in 3D animation and game design. This unique blend of athletic and creative excellence, combined with his amazing mindset and unwavering will to win, perfectly embodies the spirit of On. We are so proud of Bradley and excited for what's ahead."

Franklin’s track career began in the summer of 2016 when his father took him to a local track simply to stay active. That modest start sparked a competitive fire that led to a dominant high school career at Thompson High School, where he broke state records previously held by NFL stars. Now a cornerstone of Samford’s track program, Franklin is a multi-time Southern Conference (SoCon) champion in both the 60m hurdles and the 60m dash.

About On

On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.

On is present in more than 80 countries globally and engages with a digital community on www.on.com.