On the path to sensory bliss. With the On Sensa Collection.
Zurich, Switzerland, 25 May 2023 — This spring, On introduces the new limited edition “Sensa” collection – tantalizing the human senses through footwear.
Perception and cognition. They’re part of the sensory-motor loop that drives action. Focusing on your senses allows you to be in the present moment. And it’s with these tried and true performance philosophies, On releases a new limited footwear collection – further revolutionizing the sensation of running.
The collection features six iconic On models: Cloudtrax, THE ROGER Clubhouse, Cloudnova, Cloudeasy, Cloudflash and Cloudmonster—each shoe representing the five known human senses, with the addition of the elusive sixth.
Tough, functional and versatile, the Cloudtrax combines tech on the trails with a street-ready look. Now with a woven print upper and amber light finish, the Cloudtrax Sensa takes the visual expression of the shoe to another level. Designed to be an optical illusion, its desert-like colorway invites second looks, tempting the senses. Like all the styles from the Sensa family, the Cloudtrax Sensa features a patterned sockliner for elevated detail – just for your eyes.
Launched on March 15th.
THE ROGER Clubhouse Mid Sensa is an ode to the mid-top silhouette made famous by the '80s tennis greats. The ultra comfort of CloudTec® cushioning, added kick from the hidden Speedboard® and reflective collar each taps into the senses – with a particular emphasis on sound. The slick logo finish, exclusive to THE ROGER Clubhouse Sensa, and colorful sockliner add a sensorial flair.
Launched on March 15th.
The fresh Cloudnova Sensa comes in a monochromatic all-green style inspired by menthol, a scent top athletes use as a natural performance enhancer to boost endurance, strength, speed and even range of motion. The reference is visible in every detail, with semi-translucent TPU overlays adding texture to the design. Like all the styles from the Sensa family, this remixed Cloudnova features a patterned sockliner for elevated detail.
Launched on March 15th.
The Cloudeasy Sensa is designed to supercharge the sense of touch with tactile finishes and haptic materials. The ribbed upper is recycled polyester mesh with a sock-like seamless construction. The TPU clip features a fade print for a hit of contrast and anchored foot-feel. While the textured webbing used for the lace eyelets and the heel tab goes beyond aesthetic, adding extra layers of the tactile experience.
Launching on May 25th.
A high-performance running shoe reimagined for street style, the Cloudflash Sensa breaks all footwear boundaries. Think athlete-approved technology reimagined with new details. The single layer of recycled engineered mesh is ultralight and highly breathable, while the metallic finish to the upper and unique purple sole make for a visually appealing, versatile shoe. It's a true display of both taste and function in one sublime design.
Launching on May 25th.
More sensory experience than shoes, the Cloudmonster Sensa represents the ever-elusive sixth sense. Its design combines the eye-catching Cloudmonster silhouette with unique details, supercharging all senses simultaneously. Lace shroud stops, monster-level cushioning and a 3D haptic mesh upper come together in this final piece of the Sensa collection.
Launching on May 25th.
High-res images available for download here (photo credit: On).
About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Twelve years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.