On walks the Art - in collaboration with Art Basel Miami Beach
With Walks of Life and the new Cloudaway On explores how art and movement can be combined.
Zurich, Switzerland, November 15, 2022 - When On was founded twelve years ago, the Swiss sports brand revolutionized the running experience with unique CloudTec® technology and a new design approach. Since then, On has repeatedly questioned the status quo in its quest for new perspectives.
This is how the Cloudaway was born. A light slip-on shoe with a flexible quick-lacing system - the ultimate companion for travel and excursions of all kinds. In addition to two additional new colorways (Ivory I Pearl, Pearl I Fogg), a limited version will be released in November: the Cloudaway Smokey Quartz. Its design and colorway is inspired by smoky quartz, in shimmery ice batik.
Studies by renowned institutions* show that, in addition to mental and physical health, walking and running also promote inspiration and creativity as well as the emergence of new, world-changing ideas. To emphasize this connection, On enables people to open up new perspectives through movement.
Running is an inclusive and accessible sport that accelerates big ideas. Following this principle, On would also like to make art tangible - through movement.
At the heart of the partnership with Art Basel Miami Beach is the idea of bringing running and art closer to as many people as possible, through inspiration within the framework of the fair, but also beyond Art Basel Miami Beach. For this On has developed Walks of Life:
Public Art Walks - Miami Beach
Public Art Walks invites visitors to step into the urban-outdoor shoe Cloudaway and test it while discovering selected public works of art and to learn about the background and context of the work.
These curated walks are led by Dejha Carrington, who, as co-founder of the Commissioner Platform, is committed to opening up art collecting to a more diverse community, starting with local art. Through her work as VP of Strategic Communications for the renowned YoungArts Foundation in Miami, Dejha Carrington is well informed about the local art world and public Art works.
Participants will receive curated insights and background information on hand-picked works of art while experiencing On’s unique feel and aesthetics.
Art Walks will take place twice daily during Art Basel Miami Beach, starting from Collins Canal Park at the On Structure, a sculpture made from metal elements of the On logo. Prior registration is required for participation in the following walks:
Tuesday, November 29th: 4 pm
Wednesday, November 30th: 10 am
Thursday, December 1st: 10am and 4pm
Friday, December 2nd: 10am and 4pm
Saturday, December 4th: 10 am and 4pm
Experiencing art through movement with On is not solely reserved for the Art Basel Miami Beach visitors on site. On has developed a digital platform that invites you into a surreal world of video and sound art: On Sound Walks.
Sound Walks – cloudaway.com
The venue for this unique experience is cloudaway.com, where visitors will find three different audio tracks, each composed by a different artist. Each track is an invitation to explore one of Art Basel’s three city locations: Miami, Basel and Hong Kong. And each offers a blend of the city’s genuine audio environment and experimental ambient elements that urges the listener to immerse themselves in the soundscape.
The 20-minute recordings are intended to be experienced while walking, to help the listener relax. But they can only be heard on a mobile device if the user is in motion. The visual and acoustic landscapes have been created in collaboration with Bureau Borsche design studio and various audio artists. cloudaway.com
Mirko Borsche and Jonas Imbery (Bureau Borsche) – concept and audiovisual production
Rodinia (JJ Whitefield, Johannes Schleiermacher and Bernd Oezsevim) – Miami
Moullinex (Luis Clara Gomes) – Hong Kong
Jonas Imbery and Benedikt Wiessmeier – Basel
High-resolution photos of Cloudaway and Walks of Life are available for unrestricted use here.
For further information please contact:
On I Tjorven Vahldieck I Global Communications I
Tjorven@on-running.com I +41 78 213 1293
About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Twelfe years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.
About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world's premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms and a number of new initiatives such as the Art Basel and UBS Global Art Market Report, Intersections: The Art Basel Podcast and the BMW Art Journey. Art Basel's Global Media Partner is The Financial Times. For further information, please visit artbasel.com.
About Bureau Borsche
Bureau Borsche is a global design studio that was founded in 2007 and is based in Munich, Germany. Rooted in editorial design, the studio’s work is powered by an unstinting commitment to contemporary art and culture, design and new technologies. Bureau Borsche has won numerous international design awards, taken part in exhibitions and even presented its own work at the 2019 Venice Biennale. Its clients include cultural establishments, luxury fashion houses and major corporations, and range from Supreme NY, Apple and On to the Bavarian State Opera and the Bavarian Radio Symphony Orchestra. Its core editorial projects include providing the continued creative direction for Zeit Magazin, Numero Berlin and Spike art publications. The studio has also developed visual identities for Balenciaga, Givenchy, Rimowa, Farfetch, Highsnobiety and Telfar, and for Inter Milan football club.
About Jonas Imbery and Benedikt Wiessmeier – Basel
Jonas Imbery was the original founder and president of Gomma Records, until his exit 2014 one of the world’s leading indie labels. His musical activities operates at the intersection of pop and experimental music, and he has worked with and for such renowned names as Peaches, graffiti legend RAMMELLZEE, WhoMadeWho and the Bavarian Radio Symphony Orchestra. He has further developed innovative interdisciplinary projects with various museums, art galleries and corporations.
Benedikt Wiessmeier is a producer, remixer, composer and arranger. One half of Munich-based DJ duo Schlachthofbronx, he has worked with and for M.I.A., Snoop Dogg, Gardna, 5 Sterne Deluxe and more.
About Rodinia (JJ Whitefield, Johannes Schleiermacher and Bernd Oezsevim) – Miami
Munich multi-instrumentalist JJ Whitefield is the creative force behind the Poets of Rhythm, Whitefield Brothers and Karl Hector & The Malcouns. Johannes Schleiermacher plays the saxophone and keyboards, while Bernd Oezsevim provides drums and percussion. Whitefield and Schleiermacher also share a deep love of their vintage Korg MS-20, Moog Prodigy, Roland Juno 60, Jen SX 1000 and Korg Polysix synthesizers.
About Moullinex (Luis Clara Gomes) – Hong Kong
Lisbon-based DJ, musician and producer Moullinex likes to operate at the borders: of science and art, of formalism and spontaneity, of the organic and the artificial, of isolation and community. His approach is mirrored in his music: it’s well at home on the dance floor but, appreciated solo, is also conducive to deep self-reflection. From melancholy electronic textures to exuberant house and disco, Moullinex’s productions have garnered global praise from colleagues and the public alike.