On x PLEASURES x The Loop Redefine Performance Streetwear
Swiss innovation meets street-born style in a high-function, high-impact run product capsule
ZURICH, Switzerland, April 24, 2025 - On unveils its latest creative collaboration: a head-to-toe capsule collection developed in partnership with PLEASURES, the Los Angeles streetwear pioneers, and The Loop, an Austin-based running collective. The limited-edition product release pushes the boundaries of performance and style, fusing On’s technical innovation with PLEASURES’ bold creative vision and The Loop’s community-driven energy.
“This collaboration is all about worlds colliding—in the best way,” said Dan Schade, general manager of the Americas at On. “At its core, this collaboration is about building culture through running—celebrating its realness, its rawness, and the people who shape it. It’s a tribute to the curiosity and vision that community-first creatives bring to cities like Austin and LA, where this project was born.”
The exclusive collection reimagines classic On silhouettes with bold graphics, purpose-built for performance running and blended with street-inspired style. Pieces include:
- Cloudmonster 2 PLEASURES | The Loop
- Cloudmonster Hyper PLEASURES | The Loop
- Pace Tank PLEASURES | The Loop
- Pace-T PLEASURES | The Loop
- Pace Long-T PLEASURES | The Loop
- Pace Short Tights PLEASURES | The Loop Pace Shorts PLEASURES | The Loop
The full collection will be available online and with select retail partners on May 8, 2024.
In addition to dropping the collaborative product, On, PLEASURES, and The Loop will be holding several exclusive launch events open to the public, including:
- April 26: group run from the BSTN flagship store in Brixton, London [LINK]
- May 1: community run and party at The Loop in Austin, Texas
- May 8: shakeout run, film screening, and celebration at the On Store in Abbot Kinney in Los Angeles, CA
Visit here for more information: collection landing page
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.
On Media Contact:
Alixandra Matos
alixandra.matos@on.com
About PLEASURES:
PLEASURES was founded in 2015 with the goal of introducing and educating their customer about art, music & 90's subcultures through clothing; while also bringing unique retail and artistic experiences to the masses. A graphically charged and inclusive unisex brand based in Los Angeles, PLEASURES represents a new global movement in fashion.
About The Loop:
The Loop Running Supply is Austin’s premier running store and a worldwide distributor, redefining the space where movement, fashion, and culture converge. Rooted in community and driven by design, The Loop unites runners of all backgrounds through elevated experiences, thoughtful collaborations, and a distinct point of view on what it means to move with purpose.