On x Post Aarchive Faction (PAF) Launch Current Form 2.0
Zurich, Switzerland — On, the innovative Swiss running brand, and Post Archive Faction (PAF), the avant-garde design collective from Seoul, are proud to announce the release of Current Form 2.0. This latest collection continues the core values established in their previous collaboration, Current Form 1.0, integrating the form of flow and interaction with the human body into the design of trail running equipment.
Current Form 2.0 is the second installment in On’s partnership with Post Archive Faction (PAF). While Current Form 1.0 focused on road running and warm weather gear, this new collection shifts the focus from road to trail, and from sun to snow, emphasizing outdoor products that cater to the unique demands of trail running.
Current Form 2.0 represents the next evolution in running gear, merging functionality with cutting-edge design. This all-gender collection introduces the Cloudventure trail running shoe, which expertly balances rugged durability with avant-garde design, ideal for those navigating challenging terrains. The Cloudmonster 2 gets colour updates, alongside a meticulously curated selection of apparel. The collection apparel features the Zero Pants and Jacket, available in colors such as hay and black, designed for ultimate comfort and mobility, making them ideal for trail running in various weather conditions. The collection’s color palette is predominantly subdued, designed to help runners achieve a state of flow, with a singular bright yellow colorway serving as a metaphor for illumination and inspiration on the trails.
This collection marks a new chapter in the ongoing partnership between On and PAF, as both brands push the boundaries of their respective design practices. Positioned at the intersection of science and creativity, this collaboration is crafting new paths for run culture, offering an innovative stream that diverges from the mainstream.
Dongjoon Lim, Founder of Post Archive Faction (PAF), explains, “Blurring boundaries between present and future, real and fantastic, PAF is a uniform to provoke change.” This philosophy is evident throughout the collection, which features PAF’s signature approach to design—deconstructing and reassembling garments to make the familiar foreign. The result is a unique, calculated design language that challenges conventional principles.
The full collection launches on October 24th, 2024.
Under Embargo until 16.10: Campaign Assets
Under Embargo until 22.10: Lookbook Images / Product Images
On x Post Archive Faction (PAF): A Seoul Trail Experience
On and Post Archive Faction (PAF) are excited to present their FW24 collaboration through an outdoor adventure in Seoul, starting on October 18th. Set on Bukhan Mountain, a centerpiece of Seoul’s vibrant hiking culture, this unique trail invites the public to embark on a geo-treasure hunt, with hidden pieces from the On x PAF collection waiting to be found.
Seoul’s mountainous landscape is integral to its outdoor lifestyle, popular across generations. With trails ranging from leisurely walks to challenging hikes, these mountains provide a quick escape from the urban rush. By hosting the CURRENT FORM 2.0 event on Bukhan Mountain, we’re celebrating the city’s deep-rooted connection to nature, wellness, and community.
The On x PAF collaboration invites you to explore this cultural and natural backdrop while uncovering exclusive pieces from the FW24 collection—a perfect fusion of fashion and outdoor adventure in the heart of Seoul.
About Post Archive Faction (PAF):
Established in 2018 by Dongjoon Lim and Sookyo Jeong, Post Archive Faction (PAF) has articulated its vision by disrupting the norms of established design landscape: deconstructing and reassembling garments and objects in order to explore the new areas of human creativity.
PAF collections are pieced together in experimental cuts that distort conventional design principles. Asymmetric constructions, crinkling techniques, and heavy paneling define their unique and calculated design language.
About On:
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.
For media inquiries, please contact:
Maxine Hünerwadel
Brand PR Specialist
maxine.huenerwadel@on-running.com