On’s 2026 Squad Race Series Kicks Off In Latin America
On brings its global running series to Medellín, Rio de Janeiro, Lima, Buenos Aires, Santiago and Mexico City
SÃO PAULO, April 20, 2026 – On, the premium global sportswear brand, is bringing its high-energy, fast-paced running series—On Squad Race—to Latin America, deepening its connection to running communities throughout the region. Created for runners and running fans alike, the global series celebrates the crews and communities at the heart of modern run culture. Over the next six weeks, On Squad Race will visit six major cities across Latin America:
- Medellín: April 18
- Rio de Janeiro: April 21
- Lima: May 2
- Buenos Aires: May 13
- Santiago: May 16
- Mexico City: May 21
The events transform track meets into action-packed celebrations, combining short-distance relay races with music, food, and cultural elements tailored to each city and its unique running communities.
In addition to Latin America, the 2026 On Squad Race series will land in global hotspots including Chicago, Beijing, Berlin, Barcelona, Tokyo, London, Miami, Sydney, and more. The series features 19 events globally (full list here). Each event will host 40-60 local squads, with the fastest squad from each city securing a coveted spot at the World Final in Los Angeles this September.
“On Squad Race is about building and celebrating run culture, and Latin America represents one of the most dynamic and fast-growing running communities in the world,” said Fiorella Palacios, General Manager of Latin America at On. “We’re growing across this region—with new stores in Santiago and Mexico City, and more to come—and we’re connecting with more people than ever before. Our Squad Race series gives us an opportunity to deepen our connections with runners and fans of the sport, bringing together competition, culture, and community in a way that only On can.”
On’s new Cloudmonster 3 will power the experience from start to finish. Designed for maximum cushioning and energy return, the shoe will be available for on-site demos, giving participants a firsthand look at On’s latest performance innovation. Exclusive On Squad Race-branded apparel and accessories will also be available at select events.
For more information or to sign up for an On Squad Race, please visit the sign-up page here.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding On's expansion in Latin America, future store openings, event plans, and product offerings. These statements are based on current expectations and are subject to risks and uncertainties that could cause actual results to differ materially, including those described under "Risk Factors" in On's most recent Annual Report on Form 20-F and other filings with the U.S. Securities and Exchange Commission. On undertakes no obligation to update any forward-looking statement, except as required by law.